For anyone thinking about creating a website, understanding how to appreciate, prioritize and leverage the power of user experience is important. Essentially, the user experience describes how easy it is for someone to navigate and utilize a website. The idea encompasses a range of topics including ease of use, accessibility and the logical and intuitive flow from one page to the next.
To get a real-world sense of what a great user experience looks like (and feels like), think about the iconic example of Apple. One of the great strengths of Apple products is the outstanding user experience. For such complicated pieces of technology, they are remarkably easy and enjoyable to use. Apple’s famously minimalist instruction “manuals” are a testament to the intuitive interface and ease of use of its products.Continue Reading