• Legoland-Michigan-groundbreaking

    At Identity, we believe great marketing has the power to change the course of history. Great work is not just an expectation. It’s our business model. We live it and breathe it daily. You can check out some of our case studies on our website. This post is part of a continuing series in which we provide additional commentary from the case studies featured on our site.

    Building on a successful – and award-winning – experience providing marketing and media relations, event planning and social media for SEA LIFE Aquarium Michigan, Identity took on the role of driving awareness for Merlin Entertainments' newest attraction – LEGOLAND® Discovery Center Michigan.

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  • cristmas-cards

    5 Tips to Keep Company Holiday Cards Fresh & Fun

    , Posted on Sep 17

    For many, the holidays are most notably a time to celebrate family traditions and faith and enjoy food and festivities with friends and loved ones. For businesses everywhere, one of the most enduring holiday traditions is the giving and receiving of holiday cards.

    Sending cards to your clients and professional partners has become a way to connect with those we come in contact with in our professional lives–to renew old acquaintances, to affirm new partnerships and to make a lasting positive impression.

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