Identity was recently named a 2014 Marcom Awards Gold Winner for the following categories: social media campaign, publicity campaign and special event.
A PR case study on how Identity leveraged our media relations, social media and event planning expertise to introduce SEA LIFE Michigan to the community.
Advice on how to improve your 2015 PR strategy by focusing on better use of press releases, visuals, social media and more.
There are other ways to increase your Facebook engagement and show value without like gating. After all, a like is not the only metric that counts.
Ninety days may not seem like an ample amount of time to share career wisdom, but at a fast-paced agency like Identity, there’s quite a bit of knowledge gathered. While I’m far from the speed of fellow social media team members, I have become acclimated to our culture, clients and the agency lifestyle in general.
Who’s to blame for this media feeding frenzy? The media for covering the Ebola “outbreak” too exhaustively, or consumers for hanging on everything printed?