Trendy or Timeless? How to Utilize Design Trends For Maximum Benefit

Posted by in Creative.

Just like anything else in our society that “trends”, there is usually a rise and fall that comes along with it. We live in a society where ideas come and go, but only the best stick.

While a trend may be quite appealing at the current time, it’s important to know when and where to utilize it. Trends that attract a ton of attention in 2014 may be viewed as less than great a few years from now. Utilizing design trends in conjunction with your company’s current branding is a great way to stay up to date and add extra impact to your company’s advertising or marketing materials, but you must be careful not to actually change the brand, which can bring about unexpected consequences.

Strategic Media Relations Helps PRISM Plastics Leverage Growth

Posted by in Media Relations.

At Identity, we believe great marketing has the power to change the course of history. Great work is not just an expectation. It’s our business model. We live it and breathe it daily. You can check out some of our great work and case studies on our website. This post is part of a continuing series in which we provide additional commentary from the case studies featured on our site.

PR Advice: 10 Essential Skills New PR Pros Must Have

Posted by in Social Media.

I’m very passionate about providing PR advice to students and recent grads to help them succeed during their careers. It’s part of the reason why I manage the Help a PR Pro Out Michigan Report and return to my alma mater, Central Michigan University, to speak to the PRSSA chapter whenever I’m available to do so.

I recently spoke at the annual CMU PRSSA Spring Conference, themed PR Highway. Rather than talking about social media trends or delivering a “how to” talk, I decided to focus on sharing the essential skills PR pros must have to succeed in this industry. The skills I discussed apply to a variety of career choices, because let’s face it, there is no “one size fits all” approach to PR anymore.

Four Social Media Strategies You Shouldn’t Ignore in 2014

Posted by in Social Media.

What are the social media strategies and tactics companies often overlook? Where do the opportunities exist for improving existing social media programs? How do I take my social media strategy to the next level?

These were just a few of the questions addressed during Identity’s Supercharge Your Social Media workshop. Hosted at the Identity office, this event offered insight into the social media trends, opportunities and challenges our team is currently tracking and tackling on a daily basis.

Facebook Algorithm Changes: An Overview For Page Admins to Gain Clarity

Posted by in Social Media.

As is common in the technology and social media space, something is always changing…particularly on Facebook. Once Facebook page admins get used to doing something one way on our pages, Facebook makes one small change and we have to tweak our strategy or learn something new.

Lately, Facebook page admins have noticed a decrease in organic reach. Why? Here are a few recent updates on Facebook algorithm changes: