What You Must Know About Finding and Using Photos Online

Posted by in Social Media.

When I peruse my Facebook news feed and the Web, I notice many things wrong with the use of photos on company pages. Choosing the perfect photo can be time consuming and frustrating, but someone needs to lay down basic ground rules. Allow me to share those rules. My hope is these four simple tips for finding and using photos online will save you and/or your company time, money and embarrassment.

Marketing For Brands: How Beyonce’s Surprise Visual Album Spells Success

Posted by in Communication Advice, Marketing, Media Relations, Social Media.

When it comes to marketing for brands, it can be challenging and even uncomfortable to think creatively. However, if done so in a strategic and thoughtful way, implementing those ideas that are out of your comfort zone can often pay off in a big way.

To ensure your new marketing approach is a good fit, you should consider three things:

Do You Value Social Media? If So, Take This Pledge

Posted by in Social Media.

The new year is well underway. You should be out of your holiday haze and working hard toward whatever resolutions or goals you set for yourself and your company this year.

If you work or play on the social Web in any manner, I’d like you to do something for me. Really, it will benefit all of us who value social media. I’d like you to take the following social media pledge. I’m not asking too much. I promise. Read on…

How to Turn Facebook Posts into Tweets (and Vice Versa)

Posted by in Social Media.

As many community managers know, you often have the same message to spread across different platforms, a skill in itself. Messages should be tailored to their respective audiences and platform constraints. This often includes transforming messages from an “unlimited” amount of space (Facebook) into a micro-message limited to 140 characters (Twitter).

Hyperlocal News Lessons Learned From Patch Struggles

Posted by in Media Relations.

Last month, news leaked that Patch, AOL’s hyperlocal news network, could be shutting down. While the company has since come out to deny those reports (and the websites are still up and running), the community news service has had its share of trouble, with AOL laying off roughly 40 percent of its Patch work force in August 2013.

“OMAHA!” – Online Customer Service Requires Pre-Snap Preparation

Posted by in Social Media.

Customer service engagement is not something that is necessarily easy for brands. Expectations can run high and no-win situations often arise but refusing to assist customers is not an option for any business. Online customer service carries even more pressure due to the potential for things to go ‘viral,’ as well as the general fact that the audience for any engagement can be hundreds, even thousands. This is why having a customer service plan in place is necessary before any assistance is offered, not only to protect the brand from problematic responses, but also to provide the best help possible for customers.