Marketers have a serious problem when it comes to which social media metrics to track. There are an abundance of metrics to track and report on, and marketers often choose the wrong ones.
Wondering how to land a job in social media? Based on my experience as the newest addition to Identity’s social media team, you have to somehow stand out in a sea of candidates by demonstrating your abilities and knowledge of the digital/social media realm.
When national brands are household names, telling new and relevant stories that captivate a local audience can sometimes be challenging, as the saying, “all news is local” often rings true. However, an effective local media relations strategy for a national brand can help create or revive a connection between the company and a local or regional audience, and generate meaningful coverage as a vital part of a broader communications strategy to drive company goals.
It’s that time of year. The kids are getting ready to go back to school, the days are getting shorter and before you know it we will be wearing jackets and shoveling snow. I’m sorry, but facts are facts!
Launching a new product or service? Trying to get people to sign up for an event? Why not launch a landing page as part of your digital marketing campaign? When supported by other forms of digital marketing, such as email marketing, social media and paid search, landing pages are an effective way to drive awareness, increase conversions, collect leads and boost ROI.
Getting social media channels up and running has become simpler as more brands get engaged and involved online. However, building and maintaining an effective process for launching new accounts requires more than just simply choosing a name and uploading a logo. Like any project, it’s best to start by pulling all of the pertinent pieces together before you start creating new social media accounts for your business. In this case, there is some foundational work at play that can save your business time and money.