When I’m auditing the presence of a new or potential social media client, one of the first orders of business is to review the company’s content marketing efforts. More specifically, are they regularly creating and sharing information via a blog, newsroom or other channel in an effort to keep audiences engaged, drive visitors to targeted landing pages and impact long-tail SEO efforts?
In the age of ever increasing and pressed schedules, creating and maintaining succinct messaging could be the difference between doing business and losing it. This is especially true in the online world. Think about it – in the age of smartphones and tablets, people are reading less and less and are much more likely to scan for pertinent information.
Marketers have a serious problem when it comes to which social media metrics to track. There are an abundance of metrics to track and report on, and marketers often choose the wrong ones.
Wondering how to land a job in social media? Based on my experience as the newest addition to Identity’s social media team, you have to somehow stand out in a sea of candidates by demonstrating your abilities and knowledge of the digital/social media realm.
When national brands are household names, telling new and relevant stories that captivate a local audience can sometimes be challenging, as the saying, “all news is local” often rings true. However, an effective local media relations strategy for a national brand can help create or revive a connection between the company and a local or regional audience, and generate meaningful coverage as a vital part of a broader communications strategy to drive company goals.
It’s that time of year. The kids are getting ready to go back to school, the days are getting shorter and before you know it we will be wearing jackets and shoveling snow. I’m sorry, but facts are facts!