It’s easy to get frustrated when you spend time, money and other resources on a creative project that ends up not turning out how you envisioned. The good news is, it doesn’t have to be that way—if you have a plan. Before starting a creative project, think about each step and ask yourself the following questions in order to keep each and every project on target for success:
Know the board (guidelines/specs): Gather any mandatory information that must be included, and have a list of deliverables. Which medium or format will the project be in? Are there any limitations, restrictions or disclaimers? What is the timeline and budget?
If I had to choose the most important social media theme for 2013, it would be content. Yes, major platforms like Twitter, Facebook, Pinterest and LinkedIn have all rolled out big updates and changes this year, but great content is the key to success on these and every other social platform. The focus on stellar content has become increasingly important. Create amazing content, and people will love your company and buy your products/services. It seems so obvious, right? So much easier said than done. Amazing content doesn’t just happen. It requires research, planning, strategy, execution and maximization (with more sprinkled in between). Sadly, many content creators think what they are sharing online is more than worthy of our time to read it…but it’s the opposite.
In a real estate market that has seen a wide range of ups and downs over the better part of 20 years, shopping center public relations has become an essential component to a well-managed location. In promoting wins for tenants, as well as highlighting vacancies in a positive light, shopping centers have found success in shaping the stories with agency help from PR professionals. However, without a strong social media component, these shopping center public relations initiatives run the risk of stumbling. Here are some tips on how you can incorporate social media into your PR strategy if you work with shopping centers.
Each of the four seasons has various trends and holidays associated with it—from back-to-school and holiday shopping, to tax season and how to beat the heat—and a plethora of media opportunities as a result. Regardless of the industry a business is in or the audience it’d targeting, there are opportunities to garner great media coverage by developing stories centered on seasons and holidays. The key is to take a step back and observe what’s going on around you. Ask this question: Is there a way to interject your business into a seasonal event or holiday happening in your local market or nationally?
In a competitive business environment, raising awareness of services and differentiators is key. One of the best ways to set your company apart from the competition is through community involvement. Often times, gaining and maintaining community support is an integral component to a business’ future. To develop and execute a successful and comprehensive engagement plan, your company needs to commit to being actively involved in the community in which you work. At Identity, we frequently develop and execute unique community engagement programs that accomplish defined goals and strategies, while interjecting companies’ unique brand voices. Whether your company is building an ongoing charitable campaign, hosting a community event, launching a social media program or simply looking to get more involved in the community, here are some helpful tips to keep in mind as your company looks to 2014 and beyond:
The last six years have been challenging for the commercial real estate world, as well as those of us handling real estate public relations for the companies operating in that space. Among the hardest hit have been the large, retail anchored mixed-use projects. These projects typically take three-to-five years to develop from ground breaking to grand opening. Due to the poor economic conditions over the past five years, many developers have either sat on the sidelines or developed smaller, less complex projects.