Trade shows and conferences aren’t just about networking, finding vendors or prospecting clients. Connecting with media and garnering press coverage is a value add that many attendees forget, or don’t know how to leverage. Here are some tips and tricks for trade show PR.
A lot changes in the world of social media every month, so you can imagine how much has changed over the course of a few years. It’s unreal.
With the summer at a close, it’s a good time to look at some of the biggest newsmakers and headlines from the last few months to figure out what they mean for your own public relations initiatives.
Recently, I’ve noticed many articles discussing the importance of work-life balance. Naturally, as a young professional, I usually scroll right past them. Why should I care about work-life balance when now is the time to focus on my work and elevate my career?
In our digitally savvy world, we’re constantly communicating. Whether it’s through email, videos, blogs, newsletters, on the phone or even in person during meetings, communication takes a variety of different forms and styles. Is your communication style giving employees the information they want—and oftentimes need—to hear on a regular basis? For businesses large and small, implementing… Read more »
Already in 2014, we’ve seen the launch of several significant new media projects dedicated to exploring the link between big data and news. As PR professionals, we know it is critical to back up our media outreach with as many numbers as possible, but this new branch of journalism is taking that concept a step farther. In many cases, numbers are not just supporting the news – they are driving it.