Critical thinking and developing strategic plans are core components of any communications program or campaign. However, the public relations strategic planning process can be quite cumbersome and tedious, particularly if you're the only person charged with creating the plan.
Have you ever been faced with analysis paralysis? You can't see me, but I'm raising my hand. It's safe to assume most people have been stuck in this rut at some point in their career. I know from experience that analysis paralysis can come on strong when it's time for strategic planning. You know what you want and need to do, but you overthink and overanalyze things so much that it's impossible for the actual plan to come together.Continue Reading