• pokemon-go

    If you’re a property manager or marketing lead at a shopping or mixed-use center, there is a very strong chance that you’ll see guests behaving rather strangely this weekend. Heads will be buried in phones more than usual. Crowds will congregate in random areas. Visitors will perform lap after lap at all hours of the day.

    These are all behaviors exhibited by Pokémon Go players.

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  • news

    In the world of up-to-the-second, round-the-clock, trend-focused news coverage, you have already witnessed dozens of examples of newsjacking—whether you realized it or not.

    For those unfamiliar with the term "newsjacking"—made popular by David Meerman Scott who wrote the book on it (literally)you may still recognize the concept in practice.

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