International Women’s Day took March 8 by storm. Everyone from Fortune 500 companies and A-list celebrities to brands large and small had something to say about women’s empowerment. Here is a round-up of our favorite campaigns:
There’s no denying that companies experience a sense of joy when they see their name in the media—in a positive aspect, of course. It’s that third-party credibility and capability to grab the attention of decision makers that ultimately helps companies build their brand and gain awareness of company initiatives, thought leadership and commentary by trusted industry experts.
Aside from joy and increased consumer awareness, there are a number of metrics that PR professionals utilize to measure the value of each media placement or company mention.