As public relations and marketing professionals, we build our careers around finding the right contacts at the right publications to pitch the perfect topic. Our clients depend on us to share their message with our target audiences, and with that comes a great deal of responsibility to secure stellar and consistent coverage via press release.
So, you researched the right contacts, drafted a beautifully crafted press release, delivered it out and…nothing happens. No responses, no phone calls and no placements. What could have possibly gone wrong? See below for our top five reasons why your press release might have been ignored:Continue Reading