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    Trade shows. We’ve all attended them—sitting in on educational sessions, new business meetings, partner introductions, lunches, dinners and the like. They present an outstanding opportunity for face time, relationship building and, hopefully, learning a few new things about your industry along the way. But, from our perspective there is even more value to be gained through on-site media relations.

    Much like business leaders, editors and reporters from trade publications attend conferences to learn about what’s hot in their industry, and—once they learn about it—they write about it. Here are three quick steps to garner media results at your next industry event:

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    On TV, Stephanie McMahon plays a vile, hated villain. In real life, she’s a mother of three and chief brand officer for World Wrestling Entertainment (WWE)—a multi-billion dollar enterprise.

    She’s also a producer of one of the highest ranking weekly cable programs, Monday Night Raw, which continually draws 4 million-plus viewers each week.

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