How To Communicate What The Public Doesn’t Want to Know
We all know that the world economy has taken a hit. The challenge that the world’s charities face is how to communicate the need without alienating a public that really doesn’t want to know the details — unless it includes a photo of Angelina Jolie or [...]
The latest chapter confirms it: Tiger Woods and media relations simply don’t mix.
We and countless others have been chronicling for months how Tiger Woods’ handling of his PR crisis has been a case study in how NOT to handle horrible publicity. From his avoidance, to his non-statements, to his detached approach to message dissemination…nothing has [...]
Twitter Takes Gold: Social Media a Big Winner at the 2010 Olympics
Every four years, the best athletes in every winter sport imaginable, from curling and luge to speed skating and alpine skiing, come together for two weeks of fierce (and frequently painful) competition. Fans from around the world are essentially glued to the TV, even [...]
What does social media have to do with search engine optimization?
If social media represents what many once called the “Web 2.0,” then perhaps search engine optimization strategies require their own update, which I’ll call “SEO 2.0.”
Many have asked what social media has to do with SEO. There are many ways in which social media networks [...]
Anybody remember this guy? They same fame is fleeting and in this case that couldn’t be more true. In fact it really isn’t if it’s the right kind. Those outside of the Detroit area may not know who Dick Purtan is but he is a local legend. As the article says, he has been a [...]
