Five Humorous (But Very Serious) LinkedIn Profile Etiquette Tips

Posted by in Social Media.

Sometimes I get really passionate about things, and lately I’ve been noticing a lot of out-of-place nonsense on LinkedIn. As we all know, Wikipedia is always right so here’s their definition of LinkedIn: LinkedIn /ˌlɪŋkt.ˈɪn/ is a business-oriented social networking service. Founded in December 2002 and launched on May 5, 2003, it is mainly used for professional networking.

Social Media Training For Employees: 8 Best Practices to Keep in Mind

Posted by in Social Media.

As the social media landscape continues to evolve, brands are refining their approach to social media and looking for new ways to take their strategy to the next level. However, in their search for the next big thing, there’s one important tactic companies tend to overlook—empowering employees to serve as brand ambassadors.

Case Study: Atlas Oil Company Fuels the Chevrolet Detroit Belle Isle Grand Prix

Posted by in Media Relations.

At Identity, we believe great marketing has the power to change the course of history. Great work is not just an expectation. It’s our business model. We live it and breathe it daily. You can check out some of our great work and case studies on our website. This case study post is part of a continuing series in which we provide additional commentary from the case studies featured on our site.

Can a Bank Help People Find Jobs? New Social Campaign Tests the Theory

Posted by in Social Media.

Shannon Paul, vice president and social media strategist at Fifth Third Bank, reached out to me to share this new social campaign she was managing for her company. I thought it was very creative, so I asked her to guest blog to share more about how this campaign went from an idea to execution

Benefits of a Custom Website vs. Industry Website Providers

Posted by in Creative.

Many industries like law, finance and automotive dealers have companies that provide industry-specific website solutions to small businesses that need an online presence, but do not have the financial resources, human capital or technical knowledge to create a custom website upon a new business venture.

How to Use Social Media to Land a Job

Posted by in Social Media.

How to use social media to land a job is a topic that never seems to lose interest among job seekers…especially those who are looking for a job doing social/digital work. The most natural starting point is LinkedIn because it’s the dominant network that caters to professionals and job seekers. But, you’re doing a disservice to yourself if you just focus on LinkedIn. Companies are everywhere online, from blogs, to Instagram to Vine.