Utilizing AirAsia’s recent response as a real-time example, here are the top five steps for developing a crisis communications plan.
Why the new year is the perfect time to revisit your current advertising strategy to see if it needs a refresher.
I had the opportunity to hear the CEO of Detroit Public Television, Rich Homberg, speak about how he sees the future of television changing (and not changing!). He made several points about how important content is and what you should consider when developing content.
Digital media is changing the way and pace in which news is gathered. To help reporters find sources, Identity launched its own Media Resource Database.
Is your business boring or uncool? There are still opportunities to leverage social media for B2B, even if your company and its products aren’t very sexy.
Identity was recently named a 2014 Marcom Awards Gold Winner for the following categories: social media campaign, publicity campaign and special event.