I hope Batman has room in his utility belt for all that cash…

Posted by in Marketing, Other.

I think it has been pretty well documented that cannot wait for The Dark Knight, which is hitting theaters next week.  The film’s marketing, including a very elaborate and engaging viral campaign, ensnared me and the millions of fan boys eagerly anticipating the film’s release and has built a Bat-buzz rivaling that of 1989′s Batman…. Read more »

Getting to Know You

Posted by in Media Relations.

A colleague had a great point today. For us PR practitioners who pride ourselves on our long-term, symbiotic relationships with members of the media, one constituent can be too often overlooked: freelance writers. As print media continue to trim newsroom jobs, these freelance journalists are increasingly called upon to provide content. Your relationships with these… Read more »

Time for a Tune-Up?

Posted by in Brand Strategy, Marketing, Web.

Even the best-conceived brochures and well-designed websites have limited shelf lives. Companies evolve, messages change. And, in the case of websites, new technologies emerge and others change over time, rendering old sites obsolete in just a few short years. If you’re like a lot of companies, a lot has changed since you launched the current… Read more »