Let me start with this question: How many emails do you get on an average day? Remember, don't just count your work account; include your personal one in there, too. Is your head spinning? Your email is most likely victim to a barrage of e-blasts, all along the lines of this company's the best and that company has a new president, and don't forget about that other company's latest products!
At first, I tried to keep up. Ryan Cabrera has a newsletter? Oreos will email me new flavors? Of course I'll sign up!Continue Reading