While we may be dorks, we are in no way flakking for the new Batman movie, despite appearances as two of us posted on the very same subject at the same time. We are, at the same time, both marketing devotees and movie nerds. But that is merely a coincidence.
Many seem to assume that, because their company or CEO has now embraced the wonders of “Web 2.0″ in some form of social networking site or online community, they now have a viral marketing campaign. This is a dangerous assumption. What makes viral marketing “viral” is that it spreads…and people spread it. Simply launching a… Read more »
I think it has been pretty well documented that cannot wait for The Dark Knight, which is hitting theaters next week. The film’s marketing, including a very elaborate and engaging viral campaign, ensnared me and the millions of fan boys eagerly anticipating the film’s release and has built a Bat-buzz rivaling that of 1989′s Batman…. Read more »
A colleague had a great point today. For us PR practitioners who pride ourselves on our long-term, symbiotic relationships with members of the media, one constituent can be too often overlooked: freelance writers. As print media continue to trim newsroom jobs, these freelance journalists are increasingly called upon to provide content. Your relationships with these… Read more »
The slumping economy has changed the landscape for many industries looking to operate with a smaller workforce. The newspaper industry is one that has been at the top of the heap — facing decling circulation and ad sales in the age of 24/7 cable news and the Internet. This week, the Los Angeles Times announced… Read more »
Even the best-conceived brochures and well-designed websites have limited shelf lives. Companies evolve, messages change. And, in the case of websites, new technologies emerge and others change over time, rendering old sites obsolete in just a few short years. If you’re like a lot of companies, a lot has changed since you launched the current… Read more »