Inbound marketing and content marketing have been on my mind a lot lately. More specifically, how to get smarter on inbound and content marketing has been on my mind. With as fast as our worlds are changing thanks to new information being shared and created online every day, PR pros need to continually strive to soak up new information related to how we can best help our clients share information online and reach the people who matter most to their business.
As PR pros, writing is at the core of what we do. So naturally, we need to understand how content can successfully be used for PR and marketing purposes online...but not in a skeezy "look at me, all I do is talk about me, me me" kind of way! Good storytelling through content combined with the power of social media can drive sales. But just like every other communications initiative, you don't just slap together content, post it everywhere online you can possibly think of, then sit back and wait for the sales to roll in. With every content marketing initiative comes a strategy.Continue Reading