More and more, it seems, professional sports teams are making an effort to brand themselves. We’ve seen a lot of this in Detroit, especially, and I suspect it’s true nationwide. The Detroit Red Wings and Detroit Pistons have been particularly successful in that regard, while other teams…not so much. The latest effort is that of… Read more »
I received some inspiration today from a recent post on the Wordles of popular pr blogs and how they compare/contrast. While Marc did an awesome job highlighting the similarities and differences between the blogs of PR, marketing and social media’s thought leaders, it got me thinking… How do the blogs of metro Detroit firms compare/contrast… Read more »
According to this report, social media sites are still growing exponentially, but not in the States. While the U.S. market has grown slower than last year because of the high saturation of the market, the global market is doubling or more in popularity. For instance Facebook grew 153% this year and only 38% of that… Read more »
We can’t stress enough that when it comes to media relations both the right time and the right message are imperative to ensure a story resonates with the targeted media outlet. If a story isn’t obtaining the “desired” play, the timing may be off, or the message should be tweaked to become more relevant, more… Read more »
I can’t help but be mildly fascinated with the unfortunate John Edwards scandal, purely from a PR perspective, of course. On the one hand, it’s an interesting case study in crisis communications, with Mr. Edwards scheduling an exclusive interview with ABC News late on a Friday afternoon in order to get the story out on… Read more »
In the PR business, we are charged with effectively using words to communicate ideas and messages. Can you come up with the most frequently used words in five minutes?