As painful as the economic downturn was for most businesses, that unprecedented time of turbulence also created great opportunities for those of us who dared to think differently.
I credit the first two quarters of 2009, arguably the scariest six months in Identity’s 14-year history, with changing our course of history in many positive ways. Instead of ignoring or retreating from reality or blaming the economy for our challenges, we took full responsibility for our future. We were not going to sit back idly and watch the “story” unfold. We were not going to break up our rock star team. And, we were not going to compromise on our core values or integrity.Continue Reading