New York Times technology columnist David Pogue has a fantastic article on the benefits of embracing the Web 2.0 movement. When a company embraces the possibilities of Web 2.0, though, it makes contact with its public in a more casual, less sanitized way that, as a result, is accepted with much less cynicism. Web 2.0… Read more »
This word has crossed my path all week. Whether it’s been during a casual phone conversation, reading a magazine, or repeatedly when I “click” the info button on my television controller, the word “infotainment” is haunting me.This odd presence of Infotainment caused me to think about how this synonym for “soft journalism” is currently changing… Read more »
We in Detroit have heard a ton this week on rules to live by that we learn as a child. Too often some of us forget these rules. The Golden Rule = Treat Others How You Want Be Treated. Simple, right? In business, this fundamental relationship rule creates, and destroys, more potential opportunities than people… Read more »
What I find so fascinating about that marketing campaign is that it is at once both a viral marketing campaign and a “buzz” marketing campaign. Never, in all of their tactics, do they overtly plug the new Batman movie, but rather create the buzz that something is coming, compelling onlookers to want to know more…. Read more »
As much as we feel as seasoned PR practitioners that we can control the uncontrollable, all it takes is one story to put us in our place. Today I woke up to a story that ran on one of our clients in a national daily that was accurate…yet twisted beyond recognition from the interview we… Read more »
If there is one thing I am known for in the Identity office, its my love of movies. While some consider my encyclopedia-like knowledge of cinema impressive, others think its down-right unhealthy. With this in mind, you can’t even imagine how excited I am to blog about two of my favorite topics, movies and marketing…. Read more »
