Give Me Something to Believe In

Posted by in Brand Strategy, Detroit, Marketing.

More and more, it seems, professional sports teams are making an effort to brand themselves. We’ve seen a lot of this in Detroit, especially, and I suspect it’s true nationwide. The Detroit Red Wings and Detroit Pistons have been particularly successful in that regard, while other teams…not so much. The latest effort is that of… Read more »

What are Detroit PR firms blogging about?

Posted by in Detroit, Marketing, Media Relations, Web.

I received some inspiration today from a recent post on the Wordles of popular pr blogs and how they compare/contrast. While Marc did an awesome job highlighting the similarities and differences between the blogs of PR, marketing and social media’s thought leaders, it got me thinking… How do the blogs of metro Detroit firms compare/contrast… Read more »

The Ugly Side of Presidential Politics

Posted by in Media Relations.

I can’t help but be mildly fascinated with the unfortunate John Edwards scandal, purely from a PR perspective, of course. On the one hand, it’s an interesting case study in crisis communications, with Mr. Edwards scheduling an exclusive interview with ABC News late on a Friday afternoon in order to get the story out on… Read more »