I hope Batman has room in his utility belt for all that cash…

Posted by in Marketing, Other.

I think it has been pretty well documented that cannot wait for The Dark Knight, which is hitting theaters next week.  The film’s marketing, including a very elaborate and engaging viral campaign, ensnared me and the millions of fan boys eagerly anticipating the film’s release and has built a Bat-buzz rivaling that of 1989′s Batman…. Read more »

Getting to Know You

Posted by in Media Relations.

A colleague had a great point today. For us PR practitioners who pride ourselves on our long-term, symbiotic relationships with members of the media, one constituent can be too often overlooked: freelance writers. As print media continue to trim newsroom jobs, these freelance journalists are increasingly called upon to provide content. Your relationships with these… Read more »

Time for a Tune-Up?

Posted by in Brand Strategy, Marketing, Web.

Even the best-conceived brochures and well-designed websites have limited shelf lives. Companies evolve, messages change. And, in the case of websites, new technologies emerge and others change over time, rendering old sites obsolete in just a few short years. If you’re like a lot of companies, a lot has changed since you launched the current… Read more »

What's Your Site's SEO Worth?

Posted by in Web.

Are prospects finding you online? Ever wonder how they might find your website? Is your company’s website optimized for search engines? SEO Digger is a cool online tool to help you quickly determine your site’s search engine optimization (SEO) needs. What keyword search terms is your website winning? Though our business was built—and continues to… Read more »