Reverend Jesse Jackson’s recent verbal gaffe, in which he made some derisive comments about presidential hopeful Barack Obama (not providing a link due to language—you can google it) reminded me of media relations’ Golden Rule: Never say anything to a journalist you wouldn’t be completely comfortable seeing in print or on air. The interview does… Read more »
This week in Detroit, we saw local news outlets buzz about a prominent morning news anchor on FOX 2 and her alleged involvement in a Detroit city sludge contract under federal investigation. From a news standpoint, it was incredibly interesting to watch this investigative report done by the FOX station regarding the situation. I thought… Read more »
Yeah. We are dorks. But, I think we can both agree, The Dark Knight will never be as good as Batman: The Movie.
While we may be dorks, we are in no way flakking for the new Batman movie, despite appearances as two of us posted on the very same subject at the same time. We are, at the same time, both marketing devotees and movie nerds. But that is merely a coincidence.
Many seem to assume that, because their company or CEO has now embraced the wonders of “Web 2.0″ in some form of social networking site or online community, they now have a viral marketing campaign. This is a dangerous assumption. What makes viral marketing “viral” is that it spreads…and people spread it. Simply launching a… Read more »
I think it has been pretty well documented that cannot wait for The Dark Knight, which is hitting theaters next week. The film’s marketing, including a very elaborate and engaging viral campaign, ensnared me and the millions of fan boys eagerly anticipating the film’s release and has built a Bat-buzz rivaling that of 1989′s Batman…. Read more »