• Great Logos Are Like Easter Eggs

    , Posted on Apr 04

    Can you spot the Easter eggs in these famous brand logos? Get them all right, and you can win an Identity prize pack! See below for details…

    Guess the full and complete meaning of all five logo concepts presented. From those who answer correctly (or reasonably correctly), a winner will be chosen at random to receive a copy of The Go-Giver, a fantastic business parable, as well as some Identity swag and perhaps other "Easter-eggy" surprises. Have at it in the comments section!

    Continue Reading
  • Another South by Southwest (SXSW) Interactive has come and gone. If you've never attended, the Austin, TX festival is one of the most chaotic, fun and valuable experiences I've ever had. It's a mecca for geeks and tech nerds of all backgrounds and industries to come together to learn, share and build new memories.

    SXSW is also chaotic because there are tens of thousands of people, hundreds of sessions and events to choose from and so many new and familiar people to see and spend time with. I like to think of it as organized chaos...as organized as it can possibly be!

    Continue Reading