Stephen Clark, WXYZ Channel 7 news anchor, country singer/songwriter and champion for the use of social media in the journalism world, shares his thoughts about Twitter in this guest post. Be sure to follow Stephen on Twitter and check out his blog.
Posts Categorized: Web
LinkedIn Gets Real, Upgrades Groups Features
Professional networking site LinkedIn added a groundbreaking upgrade to its Groups feature last week. According to TechCrunch.com, LinkedIn’s over 650,000 groups of like-minded and like-employed individuals will now be able to post dynamic linked content within the group setting. Also new, each post will be complemented by the poster’s profile picture as an avatar. Members… Read more »
What of Awareness-Only Campaigns?
Breast Cancer Awareness Campaign: Viral Success or Much Ado About Nothing Editor’s Note: This post was originally a comment to Nikki’s wonderful post here, but since it was a bit off-topic, I thought I’d pull it out and give it a string of its own, in case anyone cared to chime in.) Regarding the bra… Read more »
Bros Icing Bros: Good or Bad PR?
If you’re not a “bro”, you may have yet to learn about the latest trend that has quickly gone viral. Bros Icing Bros is a very simple game that has put a major spotlight on Smirnoff Ice, a drink that wasn’t very popular among the male population until this craze started. Here’s how it works:… Read more »
Movie of the Week: Crazy (Fake?) Wedding Proposal
There are plenty of ridiculous wedding proposal, church entrance and first wedding dance videos on YouTube that have earned quite a bit of attention. In fact, many of these couples have seen their videos jump from the Internet to mainstream media virtually overnight. Late last month, a new wedding proposal spectacle started making the rounds… Read more »
How To Handle A Controversy
Lost in the midst of all of the hootin’ ahd hollerin’ surrounding Jim Joyce’s blown call last night (see Tom’s post below if you need clarification) is an important lesson on how to handle a controversial issue. With the BP oil spill and discussions about how poorly they and their chief executive have handled communicating… Read more »
Identity-Social
