Interesting article courtesy of Wall Street Journal. They “interviewed more than 30 executives and managers in both large and small organizations that are at the forefront of experimenting with Web 2.0 tools. From those conversations and further research, we identified a set of emerging principles for marketing.”
Read the whole thing, but here are the important [...]
Archive for the 'Web' Category
How to Market in a Web 2.0 World
15Dec08Trust Us
15Dec08Forrester research reveals that 86% of consumers don’t trust corporate blogs.
Some interesting (if at times heated) thoughts on “one-way social media” here.
Open Web Award Winners
10Dec08Ever wonder what/where the coolest, most popular sites and gadgets are on the Web (2.0)? Well, here are the Bloggers’ Choice Award Winners.
Many are to be expected, but there may be some you’re not familiar with. Check it out.
Newspaper Circulation Decline
08Dec08We’ve lamented this in this space before, but it really hits home when you start hearing about:
‘Several Cities’ Could Have No Daily Paper As Soon As 2010, Credit Rater Says
Newspaper and newspaper groups are likely to default on their debt and go out of business next year — leaving “several cities” with no daily newspaper [...]
Does this…
This repetitive cycle is the paradox of marketing. Some site or mobile platform becomes the next hot thing and, without fail, marketers descend upon it like vultures. We don’t mean to destroy these new coveted opportunities but we can’t seem to stop ourselves. Eventually we over saturate any platform or medium. Then once we’ve [...]
Brand Domination
02Dec08This article examining the demise of social networking site Pownce got me to thinking about brand survival. Is it necessarily true that, in the world of corporate competition, it is “survival of the fittest?”
Oddly, Pownce demonstrates that, sadly, the answer is no. Unfortunately, it’s not always the best companies that thrive, or the best products [...]
Video as Marketing Tool
25Nov08This may not seem like cutting-edge, forward-thinking, earth-shattering news, but too many companies are overlooking it or thinking it’s not for them.
Video. Are you using it as a marketing medium? If not, why not? Consider:
Video is by far the most viral of any form of marketing. (How many times do you get a video forwarded [...]
