Twitter is a great social media tool for growing bigger ears, sharing links and connecting with individuals. However, many companies are still scratching their heads and thinking, “How can we make this work for us?” To help answer that question, here are a few ways we use Twitter as part of our marketing strategy. Position… Read more »
To celebrate Chris Brogan’s return to Detroit on October 12th for the Detroit Regional Chamber’s upcoming Maverick Marketing Monday series, we are giving away three copies of his best-selling book, Trust Agents. Chris and co-author Julien Smith pack an amazing amount of valuable content into Trust Agents. The book reinforces why building trust through honesty… Read more »
It’s hard to remember how Facebook used to be—way back in 2004—when the social networking community was first introduced to the public as the place to “connect and share with the people in your lives.” Lucky for us, now we don’t really have to. On September 10, Facebook launched its newest service, Facebook Lite, a… Read more »
So, you’ve uploaded a video to YouTube and have become a viral sensation. What happens next? Do you try and cash in on your virtual success or just ride the wave of Internet fame until the next big thing comes along? The always amazing Know Your Meme sheds a little light on this topic with… Read more »
Light fare for this week: a behind the scenes look at FAIL blog. I’m not sure why I find this fascinating, but I do. If you’re not familiar, FAIL is a blog of well, fails…Google it to learn the back story. Such a simple, small idea turns into something big—and maybe that’s why I find… Read more »
This week’s Movie of the Week is our latest and greatest example of buzz marketing. I like to define this concept as: creating a buzz that something awesome is coming, as a way of marketing that something awesome when it comes. (Forgive the technical jargon.) [Click here for the dedicated YouTube channel.] From Advertising Age:… Read more »
