You’ve done the appropriate homework. All strategic recommendations have been outlined and prepared. There is a clear action plan containing desirable outcomes and key metrics. Based on your findings, you know social media is right for your company. Now comes the hard part: “closing” the deal. Selling the value of social media isn’t easy. In… Read more »
One of the great misconceptions about social media’s place in the public relations (or marketing) arsenal is that it’s only for the big consumer brands. Business don’t sell products or services to other businesses. People within businesses sell products and services to other people within businesses.
In many of the social media presentations I’ve given to public and private groups, I’ve referenced the social media usage surveys completed by global public relations firm Burson-Marsteller. One week ago, the firm updated its look at the usage of social media by Fortune 100 companies. There are a few interesting stats worth noting: There… Read more »
You picture thousands in new sales, but you haven’t roadmapped the way forward…by working backwards. In addition to jumping right to tactics without first discovering and defining strategy, a mistake many make when launching a marketing program is that they’ve fast forwarded right to results, without thinking first about the path to get there. Let… Read more »
Without dynamic content, and a strategy to drive attention to it, your website is just a brochure sitting in a filing cabinet somewhere. I hate to break it to you, but no one cares about your website. It is NOT the center of the universe, despite what you hoped when you built it. That’s not… Read more »
LinkedIn is broken. And it’s all our fault! For a while now, LinkedIn has been praised and panned across the social media spectrum. Some call it THE social network for business, while the social media elite (there is such a thing?) slam it for imitating Facebook and Twitter each time it rolls out new functionality…. Read more »
