In the fast-paced world we live in, news gets old in minutes. But come December we are ready to reflect on the year past. I must admit I thoroughly relish looking back and reminiscing on the interesting, best and worst, funniest and weirdest stories of the year. The end of the year is for the [...]
Archive for the 'social networking' Category
Best and Worst of 2008
16Dec08How to Market in a Web 2.0 World
15Dec08Interesting article courtesy of Wall Street Journal. They “interviewed more than 30 executives and managers in both large and small organizations that are at the forefront of experimenting with Web 2.0 tools. From those conversations and further research, we identified a set of emerging principles for marketing.”
Read the whole thing, but here are the important [...]
Trust Us
15Dec08Forrester research reveals that 86% of consumers don’t trust corporate blogs.
Some interesting (if at times heated) thoughts on “one-way social media” here.
Does this…
This repetitive cycle is the paradox of marketing. Some site or mobile platform becomes the next hot thing and, without fail, marketers descend upon it like vultures. We don’t mean to destroy these new coveted opportunities but we can’t seem to stop ourselves. Eventually we over saturate any platform or medium. Then once we’ve [...]
Brand Domination
02Dec08This article examining the demise of social networking site Pownce got me to thinking about brand survival. Is it necessarily true that, in the world of corporate competition, it is “survival of the fittest?”
Oddly, Pownce demonstrates that, sadly, the answer is no. Unfortunately, it’s not always the best companies that thrive, or the best products [...]
Video as Marketing Tool
25Nov08This may not seem like cutting-edge, forward-thinking, earth-shattering news, but too many companies are overlooking it or thinking it’s not for them.
Video. Are you using it as a marketing medium? If not, why not? Consider:
Video is by far the most viral of any form of marketing. (How many times do you get a video forwarded [...]
Web Advertising on the Rise
22Nov08As businesses throughout the country tighten their advertising budgets, print publications are taking a big hit. Magazine page counts are shrinking and publications are getting lighter each month. According to the Newspaper Association of America (NAA), print ad sales have drastically declined, down 9.4% from 2006 to 2007 totals.
Web ad sales, on the other hand, [...]
