11 Questions to Ask BEFORE You Set Up Your Brand’s Facebook Fan Page
We’re getting this question a lot these days: “Should our company have a Facebook page?” Everyone else is doing it, right? Or are they?
The answer, like so many “should I have” questions in marketing, is “It depends.” For companies in the public eye, [...]
social networking
Posted on February 27th, 2010 in Media, Public Relations, Web, Web 2.0, social media, social networking
Actually the better question might be what are my parents saying? I’m sitting at home checking my emails and happen to be watching CNN. All of the talk is about the earthquake that hit Chile and the resulting tsunami warnings now posted for Hawaii and other affected locations. So I get online, google Chile and [...]
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What does social media have to do with search engine optimization?
If social media represents what many once called the “Web 2.0,” then perhaps search engine optimization strategies require their own update, which I’ll call “SEO 2.0.”
Many have asked what social media has to do with SEO. There are many ways in which social media networks [...]
Posted on February 03rd, 2010 in Advertising, Branding, Graphic Design, Marketing, Media, Public Relations, Web, social media, social networking
The public relations industry has been doing a lot of navel gazing and soul searching of late, trying to determine and to profess where the industry stands in the modern era. The contraction of traditional media has driven some to go so far as to proclaim that PR is dead, or at least to ask [...]
Posted on February 01st, 2010 in Media, Public Relations, Web, Web 2.0, social media, social networking
I’m not suggesting that no one is covering the Tiger Woods saga anymore but it is nice to see that the traditional media (whatever that means today) has moved on. For several weeks the headline on the day’s paper or the lead story on the news was the obligatory Tiger update. The amount of coverage [...]
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