Posts Categorized: Social Media

Personal or Professional: Friending Your Boss on Facebook

Posted by in Business Management, Social Media.

Your boss may be friendly, but is he or she Facebook friend worthy?

I think we can safely say that Facebook tends to pop up in the workplace from time-to-time. Whether through client work, conversation, sharing photos or distracting us from that important deadline, it’s a common occurrence.

But when it comes to being Facebook friends with the people you work with, specifically your supervisor, manager, director or anyone who in some way or another fills a roll as your “boss,” it’s important to tread carefully.

Video of the Week: Social Media Revolution 2011

Posted by in Social Media.

I get really excited when Erik Qualman releases updated social media stat videos. Nerdy? Perhaps, but I’m OK with it.

We’re bombarded with info and stats every day, but Erik does a great job of packaging social media stats into a concise video that really helps give an understanding of the power of social media.

How to Avoid a Crisis Cop-Out

Posted by in crisis management, Media Relations, Social Media.

Since New York Rep. Anthony Weiner sent scandal to the Twittersphere last weekend, social and traditional media alike are struck with another famous frenzy. As PR pros, our first thoughts and fascinations with the story likely center around our common crisis thought: “Imagine handling his PR now…”

After one photo in one tweet revealed a virtual e-ffair across social media platforms, Weiner denied his direct message vs. public tweet mistake and claimed his online social networking accounts had been hacked. After story skeptics exposed more, he had no other choice but to come clean and attempt to choose his next move.

Tips for "Closing" the Social Media Discussion

Posted by in Business Management, Social Media, social networking, Web 2.0.

You’ve done the appropriate homework. All strategic recommendations have been outlined and prepared. There is a clear action plan containing desirable outcomes and key metrics. Based on your findings, you know social media is right for your company. Now comes the hard part: “closing” the deal. Selling the value of social media isn’t easy. In… Read more »

How to Create a Memorable & Reputable Personal Brand

Posted by in Brand Strategy, Social Media.

Your boss does it – at work and most likely at home. The owner of the restaurant down the street does it. The owner of your favorite shoe company does it. But, more importantly, are you doing it?

Branding. Your company stresses corporate culture and branding, from every email marketing template to Web design to in-house companywide correspondence. Having a brand maintains consistency, sets others’ expectations and showcases the realm of capabilities of your organization. Although you may be aware of the importance of corporate branding, what you may not know about is the importance of personal branding.