Posts Categorized: Media Relations

The Importance of Educating Employees on Speaking With Media

Posted by in Media Relations.

An incident happened this weekend in Detroit at the Belle Isle Aquarium that serves as a great PR reminder: Every single person who touches your organization, from the CEO all the way down to volunteers, needs to understand who is permitted to serve as a company spokesperson for media. Here’s the story… I first learned… Read more »

Congratulations! You’re in the News — Now What?

Posted by in Media, Media Relations.

We all know that great feeling when we see our name or our company’s name in print or on TV. In that moment, we think of all of the important people reading or watching with us — and the deep impact the story could have — but do we know who’s really paying attention?

While the total amount of information we take in is at an all time high, deciphering what media the average person will consume in a day has become similar to throwing darts — not knowing exactly where they’ll hit.

Lessons on Marketing, Branding, PR & More From SXSW 2012

Posted by in Brand Strategy, Event, Marketing, Media Relations.

Another South by Southwest (SXSW) Interactive has come and gone. If you’ve never attended, the Austin, TX festival is one of the most chaotic, fun and valuable experiences. It’s a mecca for geeks and tech nerds of all backgrounds and industries to come together to learn, share and build new memories.

SXSW is also chaotic because there are tens of thousands of people, hundreds of sessions and events to choose from and so many new and familiar people to see and spend time with. I like to think of it as organized chaos…as organized as it can possibly be!

Best Practices for Trade Show Media (and Client) Relations

Posted by in Marketing, Media, Media Relations.

Trade shows. Every industry has them (case in point, The National Needlearts Association “Nashville Needlework Market”). A large percentage of our clients go to them. Whether there to attend educational sessions, entertain clients or display as exhibitors, media opportunities abound…if you know where to look and plan ahead. Trade show media (and client) relations takes a relationship, not a one-night stand. I recently attended the National Mortgage Servicing Conference & Expo in Orlando. Here are some lessons learned!

Mind Your RFPs and Qs

Posted by in Brand Strategy, Business Management, Graphic Design, Marketing, Media Relations, Social Media.

So why do organizations, big and small, take a similar approach to curing what ails them, be they technology, marketing or other business challenges? It’s understood that some governmental agencies and the like are bound by such an approach, but that doesn’t mean the process needs to be rigid and regimented.

Creating the Perfect Toolkit for Event PR & Social Media

Posted by in Event, Media Relations, Social Media, social networking.

Last week, I had the opportunity to spend two days at Barrett-Jackson Scottsdale. One of the world’s most prestigious luxury and classic car auction companies, Barrett-Jackson hosts major flagship events that attract hundreds of thousands of attendees from around the world. Barrett-Jackson events are also broadcasted on SPEED, allowing viewers to watch the rare and exotic vehicles cross the auction block from the comfort of their own couch.