Posts Categorized: Media Relations

Increasing the Value of Your Marketing and PR Efforts

Posted by in Marketing, Media Relations, Search Engine Optimization.

A significant amount of planning and strategy goes into successful marketing and public relations campaigns. From there, valuable time, effort and investment go into the tactics to accomplish a strategy. As a result, it’s critical to make sure all content created as part of the strategy is maximized and leveraged to its fullest potential. Getting your… Read more »

Why Media Meetings at the ICSC RECon Convention

Posted by in Media Relations.

Next week, we will be supporting nine clients at the International Council of Shopping Center’s (ICSC) RECon Convention in Las Vegas. RECon is a global convention for the shopping center industry that provides networking, deal making and educational opportunities for retail real estate professionals from around the world. With more than 30,000 attendees and 1,000 exhibitors… Read more »

Lights, Camera, Action: Tips for Working with Multimedia Vendors

Posted by in Event, Marketing, Media Relations, Video.

As an integrated public relations firm, we often wear many hats for our clients. These hats range from publicist and brand strategist to graphic designer and social media expert—just to name a few. Occasionally, we step into the shoes of a photographer or videographer and, for smaller projects like event photos or headshots to accompany… Read more »

Guiding a Corporate Rebrand From Start to Finish: Michigan Mutual, Inc.

Posted by in Brand Strategy, Creative, Media Relations, Social Media.

This past January, the Identity team took on the challenge of launching three (yes, three!) new brands in five days. With specialists in brand experience, creative, media relations and marketing, and social media, Identity leads companies through every step of the rebranding process—whether it involves refreshing a company’s brand image, launching an entirely new brand… Read more »

Case Study: National Brand Launch Experience

Posted by in Media Relations.

At Identity, we believe great marketing has the power to change the course of history. Great work is not just an expectation, it’s our business model. We live it. We breathe it, daily. You can check out some of the great work and case studies on our website. This post is part of a continuing series in which… Read more »

Owning a Broadcast Interview

Posted by in Media Relations.

Media interviews should strike a balance between giving reporters valuable information and showcasing your organization in the best-possible light. With a newspaper interview, the task at hand is often more straightforward: the reporter asks questions for the information they need and the interviewee generally has time to interject their insights, background and prepared talking points…. Read more »