This post also appeared on Dbusiness.com. In today’s competitive marketplace, it’s easy to get lost in the shuffle when it comes to gaining media attention and building relationships with key journalists. It can be even harder when you’re up against hundreds of exhibitors at a trade show, event, or conference. We all know the old-fashioned,… Read more »
Posts Categorized: Media Relations
An incident happened this weekend in Detroit at the Belle Isle Aquarium that serves as a great PR reminder: Every single person who touches your organization, from the CEO all the way down to volunteers, needs to understand who is permitted to serve as a company spokesperson for media. Here’s the story… I first learned… Read more »
We all know that great feeling when we see our name or our company’s name in print or on TV. In that moment, we think of all of the important people reading or watching with us — and the deep impact the story could have — but do we know who’s really paying attention?
While the total amount of information we take in is at an all time high, deciphering what media the average person will consume in a day has become similar to throwing darts — not knowing exactly where they’ll hit.
Another South by Southwest (SXSW) Interactive has come and gone. If you’ve never attended, the Austin, TX festival is one of the most chaotic, fun and valuable experiences. It’s a mecca for geeks and tech nerds of all backgrounds and industries to come together to learn, share and build new memories.
SXSW is also chaotic because there are tens of thousands of people, hundreds of sessions and events to choose from and so many new and familiar people to see and spend time with. I like to think of it as organized chaos…as organized as it can possibly be!
Trade shows. Every industry has them (case in point, The National Needlearts Association “Nashville Needlework Market”). A large percentage of our clients go to them. Whether there to attend educational sessions, entertain clients or display as exhibitors, media opportunities abound…if you know where to look and plan ahead. Trade show media (and client) relations takes a relationship, not a one-night stand. I recently attended the National Mortgage Servicing Conference & Expo in Orlando. Here are some lessons learned!
So why do organizations, big and small, take a similar approach to curing what ails them, be they technology, marketing or other business challenges? It’s understood that some governmental agencies and the like are bound by such an approach, but that doesn’t mean the process needs to be rigid and regimented.