Posts Categorized: Media Relations

Case Study: National Brand Launch Experience

Posted by in Media Relations.

At Identity, we believe great marketing has the power to change the course of history. Great work is not just an expectation, it’s our business model. We live it. We breathe it, daily. You can check out some of the great work and case studies on our website. This post is part of a continuing series in which… Read more »

Owning a Broadcast Interview

Posted by in Media Relations.

Media interviews should strike a balance between giving reporters valuable information and showcasing your organization in the best-possible light. With a newspaper interview, the task at hand is often more straightforward: the reporter asks questions for the information they need and the interviewee generally has time to interject their insights, background and prepared talking points…. Read more »

Case Study: Demonstrating a National Presence

Posted by in Media Relations.

At Identity, we believe great marketing has the power to change the course of history. Great work is not just an expectation, it’s our business model. We live it. We breathe it, daily. You can check out some of the great work and case studies on our website. This post is part of a continuing series in… Read more »

How to Successfully Get Your Client Coverage Through Existing News

Posted by in Media Relations.

As PR pros, it can feel like we are constantly looking for new and exciting ways to garner positive exposure for clients. PR strategies vary widely, from proven tactics such as press release distribution to organizing elaborate events, but there is one simple approach that frequently gets glossed over: Capitalizing on existing news and events… Read more »

How to Get Your Crisis Communications in Order

Posted by in Media Relations.

The number of high-profile company crises hitting headlines lately is a good reminder of how crucial it is to be prepared. While it’s understood that leaders and companies can and will make mistakes, it’s how they respond to those mistakes that demonstrates how much they truly care about the messages they are sending to their… Read more »

How PR Pros Can Get Their News Heard in 2013

Posted by in Media Relations.

Between the election, Black Friday, the holidays and fiscal cliff negotiations, it has been a hectic time of year for public relations professionals and journalists alike. With so many big stories fighting for space, it can be a slippery slope to make sure that local and business news makes the cut. As we plan for… Read more »