Posts Categorized: Media Relations

The Key to Creating Media Buzz Around a Hotel Acquisition or New Development

Posted by in Media Relations.

Times are changing in the real estate and investment markets. As the housing market has continued to improve, with home prices here in Michigan up 53% over this time last year, we are seeing this trend of “slow, but steady” progress on the commercial real estate front as well. Many of our hospitality industry clients… Read more »

Humans: We All Make Mistakes

Posted by in Media Relations.

Paula Deen’s recent predicament should remind all companies, and the public figures who speak for them, to take stock in how they operate and prepare for a communications crisis. By getting ahead of concerns and asking themselves: “How are we going to respond in the face of a PR disaster,” brands can put into place… Read more »

Case Study: Leveraging an Integrated Marketing Model

Posted by in Media Relations.

At Identity, we believe great marketing has the power to change the course of history. Great work is not just an expectation, it’s our business model. We live it. We breathe it, daily. You can check out some of the great work and case studies on our website. This post is part of a continuing series in… Read more »

How Public Relations is Similar to the Ultimate Dining Experience

Posted by in Internal Communications, Media Relations.

When I first started as an account executive at Identity, I was concurrently working as the weekend manager at a local bar/restaurant. Everyone asked me how I was able to balance two very different professional endeavors, and I would simply reply they are in fact, quite similar and in many ways complement each other. Sound… Read more »

Increasing the Value of Your Marketing and PR Efforts

Posted by in Marketing, Media Relations, Search Engine Optimization.

A significant amount of planning and strategy goes into successful marketing and public relations campaigns. From there, valuable time, effort and investment go into the tactics to accomplish a strategy. As a result, it’s critical to make sure all content created as part of the strategy is maximized and leveraged to its fullest potential. Getting your… Read more »

Why Media Meetings at the ICSC RECon Convention

Posted by in Media Relations.

Next week, we will be supporting nine clients at the International Council of Shopping Center’s (ICSC) RECon Convention in Las Vegas. RECon is a global convention for the shopping center industry that provides networking, deal making and educational opportunities for retail real estate professionals from around the world. With more than 30,000 attendees and 1,000 exhibitors… Read more »