Posts Categorized: Media Relations

Lights, Camera, Action: Tips for Working with Multimedia Vendors

Posted by in Event, Marketing, Media Relations, Video.

As an integrated public relations firm, we often wear many hats for our clients. These hats range from publicist and brand strategist to graphic designer and social media expert—just to name a few. Occasionally, we step into the shoes of a photographer or videographer and, for smaller projects like event photos or headshots to accompany… Read more »

Guiding a Corporate Rebrand From Start to Finish: Michigan Mutual, Inc.

Posted by in Brand Strategy, Creative, Media Relations, Social Media.

This past January, the Identity team took on the challenge of launching three (yes, three!) new brands in five days. With specialists in brand experience, creative, media relations and marketing, and social media, Identity leads companies through every step of the rebranding process—whether it involves refreshing a company’s brand image, launching an entirely new brand… Read more »

Case Study: National Brand Launch Experience

Posted by in Media Relations.

At Identity, we believe great marketing has the power to change the course of history. Great work is not just an expectation, it’s our business model. We live it. We breathe it, daily. You can check out some of the great work and case studies on our website. This post is part of a continuing series in which… Read more »

Owning a Broadcast Interview

Posted by in Media Relations.

Media interviews should strike a balance between giving reporters valuable information and showcasing your organization in the best-possible light. With a newspaper interview, the task at hand is often more straightforward: the reporter asks questions for the information they need and the interviewee generally has time to interject their insights, background and prepared talking points…. Read more »

Case Study: Demonstrating a National Presence

Posted by in Media Relations.

At Identity, we believe great marketing has the power to change the course of history. Great work is not just an expectation, it’s our business model. We live it. We breathe it, daily. You can check out some of the great work and case studies on our website. This post is part of a continuing series in… Read more »

How to Successfully Get Your Client Coverage Through Existing News

Posted by in Media Relations.

As PR pros, it can feel like we are constantly looking for new and exciting ways to garner positive exposure for clients. PR strategies vary widely, from proven tactics such as press release distribution to organizing elaborate events, but there is one simple approach that frequently gets glossed over: Capitalizing on existing news and events… Read more »