Recently, Sabra Hummus, Blue Bell Ice Cream and Amy’s Kitchen attracted negative press about their product recalls for possible presence of Listeria Monocytogenes. A food or product recall is always a tricky touch point for businesses and their PR teams, and these companies are far from the only ones facing this same challenge. According to the U.S Food & Drug Administration, 185 food… Read more »
Posts Categorized: Media Relations
Having great customer service best practices in place is crucial to the success of your business and can set you apart from your competitors.
Company culture plays a major role in inspiring employees and helping to produce greater results in their work.
Just like basketball players prepare for tournaments, business leaders should focus on preparing media relations plans for the madness of media attention.
Looking to maximize impact and refine your trade show and conference strategy? Here are Identity’s top 3 best practices for businesses at trade shows.
There were a variety of responses to the controversial Nationwide Super Bowl ad, from outrage to support, all documented on social media.