Choosing to attend a university two hours from where I grew up and studying abroad for a semester in Chile taught me the importance of independence. Once I stepped into the world of a PR professional, I got a true taste of self-sufficiency and how trial-and-error can be more educational than the “inquire before attempt” [...]
Thanks to Foursquare, Gowalla, Brightkite, Loopt and Yelp we can easily share our location with friends. Although many people gripe about how “pointless” it is to broadcast one’s location, I don’t anticipate the location craze ending any time soon. From Foursquare’s recent announcement about raising $20 million and now being valued at $95 million, it’s clear the company is doing something right.
Like many forward-thinking companies out there, traditional media organizations have found that integrating social media into their operations has its benefits. In just a few years, new media has allowed journalists and outlets to touch their respective audiences on a more frequent basis, extend the reach of their content and build new relationships.
Stephen Clark, WXYZ Channel 7 news anchor, country singer/songwriter and champion for the use of social media in the journalism world, shares his thoughts about Twitter in this guest post. Be sure to follow Stephen on Twitter and check out his blog.
The crisis communications plans of yesteryear are due for an addendum, and without it, you’re more at risk than ever before. Most company leaders do not lie awake at night worried about the next publicity crisis that will come their way. Especially for smaller organizations, communications crises are things that happen to other people’s companies. [...]
