Digital media is changing the way and pace in which news is gathered. To help reporters find sources, Identity launched its own Media Resource Database.
Posts Categorized: Media Relations
Identity was recently named a 2014 Marcom Awards Gold Winner for the following categories: social media campaign, publicity campaign and special event.
A PR case study on how Identity leveraged our media relations, social media and event planning expertise to introduce SEA LIFE Michigan to the community.
Who’s to blame for this media feeding frenzy? The media for covering the Ebola “outbreak” too exhaustively, or consumers for hanging on everything printed?
It’s no secret that the journalism industry as a whole has undergone a seismic shift in the past decade. From the unprecedented popularity of social media platforms and the economic collapse of the late 2000s, to today’s charge to mobile and the ever-shortening news cycle, traditional journalism has had to evolve.
With the summer at a close, it’s a good time to look at some of the biggest newsmakers and headlines from the last few months to figure out what they mean for your own public relations initiatives.