We’ve all had it—a pitch that feels like a sure thing. A pitch that sounds so perfect, you’re certain that elusive USA Today reporter you’ve been trying to connect with for months will gobble it up.
Posts Categorized: Media Relations
Working with media is a large part of what PR professionals do on a daily basis. While that can mean creating and distributing press releases, pitching and following up with reporters and editors, it’s not uncommon that, due to our key relationships, reporters come to us needing expert sources to comment on breaking news, stories or trends.
A strategic marketing and public relations plan can make a significant impact on your commercial real estate firm. By engaging in a strategy focused on brand awareness and reputation, any real estate organization and its leadership team can become a trusted and relevant media source. A well-defined and successfully executed strategy can also bring additional business opportunities, including new leads.
As a public relations professional, now a partner after having started as an account assistant at Identity nine years ago, I’ve learned invaluable lessons, heard great public relations advice and lived the ups and downs of building a career in this challenging field. I started thinking more about this topic after a great event we… Read more »
Each of the four seasons has various trends and holidays associated with it—from back-to-school and holiday shopping, to tax season and how to beat the heat—and a plethora of media opportunities as a result. Regardless of the industry a business is in or the audience it’d targeting, there are opportunities to garner great media coverage by developing stories centered on seasons and holidays. The key is to take a step back and observe what’s going on around you. Ask this question: Is there a way to interject your business into a seasonal event or holiday happening in your local market or nationally?
In a competitive business environment, raising awareness of services and differentiators is key. One of the best ways to set your company apart from the competition is through community involvement. Often times, gaining and maintaining community support is an integral component to a business’ future. To develop and execute a successful and comprehensive engagement plan, your company needs to commit to being actively involved in the community in which you work. At Identity, we frequently develop and execute unique community engagement programs that accomplish defined goals and strategies, while interjecting companies’ unique brand voices. Whether your company is building an ongoing charitable campaign, hosting a community event, launching a social media program or simply looking to get more involved in the community, here are some helpful tips to keep in mind as your company looks to 2014 and beyond: