Looking to maximize impact and refine your trade show and conference strategy? Here are Identity’s top 3 best practices for businesses at trade shows.
Posts Categorized: Media Relations
There were a variety of responses to the controversial Nationwide Super Bowl ad, from outrage to support, all documented on social media.
Utilizing AirAsia’s recent response as a real-time example, here are the top five steps for developing a crisis communications plan.
Digital media is changing the way and pace in which news is gathered. To help reporters find sources, Identity launched its own Media Resource Database.
Identity was recently named a 2014 Marcom Awards Gold Winner for the following categories: social media campaign, publicity campaign and special event.
A PR case study on how Identity leveraged our media relations, social media and event planning expertise to introduce SEA LIFE Michigan to the community.