Company culture plays a major role in inspiring employees and helping to produce greater results in their work.
Posts Categorized: Media Relations
Just like basketball players prepare for tournaments, business leaders should focus on preparing media relations plans for the madness of media attention.
Looking to maximize impact and refine your trade show and conference strategy? Here are Identity’s top 3 best practices for businesses at trade shows.
There were a variety of responses to the controversial Nationwide Super Bowl ad, from outrage to support, all documented on social media.
Utilizing AirAsia’s recent response as a real-time example, here are the top five steps for developing a crisis communications plan.
Digital media is changing the way and pace in which news is gathered. To help reporters find sources, Identity launched its own Media Resource Database.