At Identity, we believe great marketing has the power to change the course of history. Great work is not just an expectation. It’s our business model. We live it and breathe it daily. You can check out some of our great work and case studies on our website. This post is part of a continuing series in which we provide additional commentary from the case studies featured on our site.
Black Friday continues to be the biggest shopping day of the year and serve as the unofficial kick-off to the holiday shopping season. With virtually every retailer looking to garner the attention of shoppers, separating companies from the rest of the pack has become increasingly difficult for retailers—making it that much more important to find unique ways to engage shoppers. We did just that with Brighton, MI based Green Oak Village Place (GOVP).
When it comes to marketing for brands, it can be challenging and even uncomfortable to think creatively. However, if done so in a strategic and thoughtful way, implementing those ideas that are out of your comfort zone can often pay off in a big way.
To ensure your new marketing approach is a good fit, you should consider three things:
Last month, news leaked that Patch, AOL’s hyperlocal news network, could be shutting down. While the company has since come out to deny those reports (and the websites are still up and running), the community news service has had its share of trouble, with AOL laying off roughly 40 percent of its Patch work force in August 2013.
The International Association of Exhibitions and Events estimates that nearly 33,000 trade shows take place each year throughout the United States and internationally, with more planned to be added in the coming years. A growing and valuable resource, having representation at trade shows can offer a number of benefits to your company—the trick is finding the right shows that will add the right value at the right time based on your company’s goals and objectives.
We’ve all had it—a pitch that feels like a sure thing. A pitch that sounds so perfect, you’re certain that elusive USA Today reporter you’ve been trying to connect with for months will gobble it up.
Working with media is a large part of what PR professionals do on a daily basis. While that can mean creating and distributing press releases, pitching and following up with reporters and editors, it’s not uncommon that, due to our key relationships, reporters come to us needing expert sources to comment on breaking news, stories or trends.