Posts Categorized: Media Relations

Tips to Make a National Brand Relevant to a Local Community

Posted by in Media Relations.

When national brands are household names, telling new and relevant stories that captivate a local audience can sometimes be challenging, as the saying, “all news is local” often rings true. However, an effective local media relations strategy for a national brand can help create or revive a connection between the company and a local or regional audience, and generate meaningful coverage as a vital part of a broader communications strategy to drive company goals.

Preparing For the Unknown: Communication Strategies For Your Company

Posted by in Media Relations.

This is a guest post from Jordan Yob, an intern at Identity.

Legislative changes, industry trends and crisis situations can make or break a company’s image. With the world constantly changing, it is vital to deploy communication strategies that allow your company to prepare for the unknown. Many reputable companies have faced the brink of disaster due to an unforeseen crisis, and although the unknown can seem daunting, there is a simple solution — preparation. Preparing for unexpected changes in advance can make a stressful situation less taxing on a company’s reputation.

Case Study: Atlas Oil Company Fuels the Chevrolet Detroit Belle Isle Grand Prix

Posted by in Media Relations.

At Identity, we believe great marketing has the power to change the course of history. Great work is not just an expectation. It’s our business model. We live it and breathe it daily. You can check out some of our great work and case studies on our website. This case study post is part of a continuing series in which we provide additional commentary from the case studies featured on our site.

Strategic Media Relations Helps PRISM Plastics Leverage Growth

Posted by in Media Relations.

At Identity, we believe great marketing has the power to change the course of history. Great work is not just an expectation. It’s our business model. We live it and breathe it daily. You can check out some of our great work and case studies on our website. This post is part of a continuing series in which we provide additional commentary from the case studies featured on our site.

Strategic Public Relations for Hotel Management Companies: Why it’s Critically Important

Posted by in Media Relations.

When consumers book a stay at a Hilton or Marriott or Holiday Inn, they typically don’t know (or necessarily care) who is behind the scenes running the show and making sure their needs and expectations are met. For that reason, many industry executives don’t fully appreciate the value of strategic public relations for hotel management companies and what it can do for their business. But the truth is, a smart media and marketing plan can greatly increase awareness and ultimately expose hotel management companies to other key audiences including hotel owners, operators, developers and investors.

How to Leverage University Professors as Expert Media Sources

Posted by in Media Relations.

By its nature, a university is a hub of knowledge: High-level thinkers and academics make up the largest portion of employees. Professors bring a foundation of knowledge and practical expertise in a myriad of topics, from business ethics and bee-keeping to 17th century French fashion and astrophysics.

And they are not just dusty academics – they are artists, scientists, historians, inventors, musicians and writers – in short, experts in nearly everything under the sun. In my experience as a media coordinator for a university, leveraging university professors as expert media sources is critical to building awareness and distinguishing your academic programs.