Next week, we will be supporting nine clients at the International Council of Shopping Center’s (ICSC) RECon Convention in Las Vegas. RECon is a global convention for the shopping center industry that provides networking, deal making and educational opportunities for retail real estate professionals from around the world. With more than 30,000 attendees and 1,000 exhibitors… Read more »
As an integrated public relations firm, we often wear many hats for our clients. These hats range from publicist and brand strategist to graphic designer and social media expert—just to name a few. Occasionally, we step into the shoes of a photographer or videographer and, for smaller projects like event photos or headshots to accompany… Read more »
This past January, the Identity team took on the challenge of launching three (yes, three!) new brands in five days. With specialists in brand experience, creative, media relations and marketing, and social media, Identity leads companies through every step of the rebranding process—whether it involves refreshing a company’s brand image, launching an entirely new brand… Read more »
At Identity, great work is important to us. It’s not just an expectation, it’s our business model. We live it. We breathe it. You can check out some of the great work and case studies on our website. This post is part of a continuing series in which we provide additional commentary from the case studies featured on… Read more »
Media interviews should strike a balance between giving reporters valuable information and showcasing your organization in the best-possible light. With a newspaper interview, the task at hand is often more straightforward: the reporter asks questions for the information they need and the interviewee generally has time to interject their insights, background and prepared talking points…. Read more »
At Identity, great work is important to us. It’s not just an expectation, it’s our business model. We live it. We breathe it. You can check out some of the great work and case studies on our website. This post is part of a continuing series in which we provide additional commentary from the case studies featured… Read more »
