Posts Categorized: Media Relations

How to Refine Your Internal Communications Program

Posted by in Media Relations.

In our digitally savvy world, we’re constantly communicating. Whether it’s through email, videos, blogs, newsletters, on the phone or even in person during meetings, communication takes a variety of different forms and styles. Is your communication style giving employees the information they want—and oftentimes need—to hear on a regular basis? For businesses large and small, implementing… Read more »

How Big Data is Driving Big Journalism

Posted by in Media Relations.

Already in 2014, we’ve seen the launch of several significant new media projects dedicated to exploring the link between big data and news. As PR professionals, we know it is critical to back up our media outreach with as many numbers as possible, but this new branch of journalism is taking that concept a step farther. In many cases, numbers are not just supporting the news – they are driving it.

Tips to Make a National Brand Relevant to a Local Community

Posted by in Media Relations.

When national brands are household names, telling new and relevant stories that captivate a local audience can sometimes be challenging, as the saying, “all news is local” often rings true. However, an effective local media relations strategy for a national brand can help create or revive a connection between the company and a local or regional audience, and generate meaningful coverage as a vital part of a broader communications strategy to drive company goals.

Preparing For the Unknown: Communication Strategies For Your Company

Posted by in Media Relations.

This is a guest post from Jordan Yob, an intern at Identity.

Legislative changes, industry trends and crisis situations can make or break a company’s image. With the world constantly changing, it is vital to deploy communication strategies that allow your company to prepare for the unknown. Many reputable companies have faced the brink of disaster due to an unforeseen crisis, and although the unknown can seem daunting, there is a simple solution — preparation. Preparing for unexpected changes in advance can make a stressful situation less taxing on a company’s reputation.

Case Study: Atlas Oil Company Fuels the Chevrolet Detroit Belle Isle Grand Prix

Posted by in Media Relations.

At Identity, we believe great marketing has the power to change the course of history. Great work is not just an expectation. It’s our business model. We live it and breathe it daily. You can check out some of our great work and case studies on our website. This case study post is part of a continuing series in which we provide additional commentary from the case studies featured on our site.

Strategic Media Relations Helps PRISM Plastics Leverage Growth

Posted by in Media Relations.

At Identity, we believe great marketing has the power to change the course of history. Great work is not just an expectation. It’s our business model. We live it and breathe it daily. You can check out some of our great work and case studies on our website. This post is part of a continuing series in which we provide additional commentary from the case studies featured on our site.