It may seem like a relatively trivial concept, but not responding to calls from reporters in a timely fashion, or accepting their calls when available, can be a fatal mistake. To the everyday reader, an article that states, “CEO of XXXX Company was not available for comment” may translate as “CEO of XXXX Company is… Read more »
Lost in the midst of all of the hootin’ ahd hollerin’ surrounding Jim Joyce’s blown call last night (see Tom’s post below if you need clarification) is an important lesson on how to handle a controversial issue. With the BP oil spill and discussions about how poorly they and their chief executive have handled communicating… Read more »
The Dark Knight is a pillar of marketing success, if only you look hard enough. I watched The Dark Knight for the umpteenth time last night, and it got me to thinking: What does Batman have in common with great marketers? Surprisingly, the comparisons are many, and the lessons learned, valuable: HAVE AN UNMISTAKABLE IDENTITY…. Read more »
Since the beginning of the twitter revolution everyone has been wondering when the privately held company would begin to think about making money. Would they begin charging for the service? Would they begin to post ads? Or, would they just keep the pundits wondering? They begin to answer the question today as they announced they… Read more »
Colleen, did you happen to catch Tiger’s post-match interview off the 18th green? It was classic Tiger — and not in a good way. Now that the Master is/was behind him, he went right back to being the aloof, curt, seemingly annoyed interview he always was. The contrition he was forcing (I believe, faking) in… Read more »
Tweetea is an event taking place every Tuesday at 7:30 p.m. at Goldfish Tea in Royal Oak, Mich. The goal of Tweetea is to bring together metro Detroit’s social media community in person to discuss topics related to…you got it…social media. Tuesday’s topic was particularly interesting because we discussed the impact social media has had… Read more »
