Posts Categorized: Marketing

Marketing For Brands: How Beyonce’s Surprise Visual Album Spells Success

Posted by in Communication Advice, Marketing, Media Relations, Social Media.

When it comes to marketing for brands, it can be challenging and even uncomfortable to think creatively. However, if done so in a strategic and thoughtful way, implementing those ideas that are out of your comfort zone can often pay off in a big way.

To ensure your new marketing approach is a good fit, you should consider three things:

Influence Marketing: A New Approach For Success

Posted by in Marketing.

Influence is an interesting subject because people (and companies like Klout and Kred) define and measure it in a variety of ways, especially when it comes to tapping into influencers for marketing purposes. Before I go any further, I want to make sure you know that influence means having the power to change or affect something. Unless the desired action occurs, it’s not true influence.

Strategic Public Relations For Commercial Real Estate Firms

Posted by in Marketing, Media Relations.

A strategic marketing and public relations plan can make a significant impact on your commercial real estate firm. By engaging in a strategy focused on brand awareness and reputation, any real estate organization and its leadership team can become a trusted and relevant media source. A well-defined and successfully executed strategy can also bring additional business opportunities, including new leads.

Increasing the Value of Your Marketing and PR Efforts

Posted by in Marketing, Media Relations, Search Engine Optimization.

A significant amount of planning and strategy goes into successful marketing and public relations campaigns. From there, valuable time, effort and investment go into the tactics to accomplish a strategy. As a result, it’s critical to make sure all content created as part of the strategy is maximized and leveraged to its fullest potential. Getting your… Read more »

Lights, Camera, Action: Tips for Working with Multimedia Vendors

Posted by in Event, Marketing, Media Relations, Video.

As an integrated public relations firm, we often wear many hats for our clients. These hats range from publicist and brand strategist to graphic designer and social media expert—just to name a few. Occasionally, we step into the shoes of a photographer or videographer and, for smaller projects like event photos or headshots to accompany… Read more »