Influence is an interesting subject because people (and companies like Klout and Kred) define and measure it in a variety of ways, especially when it comes to tapping into influencers for marketing purposes. Before I go any further, I want to make sure you know that influence means having the power to change or affect something. Unless the desired action occurs, it’s not true influence.
Posts Categorized: Marketing
A strategic marketing and public relations plan can make a significant impact on your commercial real estate firm. By engaging in a strategy focused on brand awareness and reputation, any real estate organization and its leadership team can become a trusted and relevant media source. A well-defined and successfully executed strategy can also bring additional business opportunities, including new leads.
A significant amount of planning and strategy goes into successful marketing and public relations campaigns. From there, valuable time, effort and investment go into the tactics to accomplish a strategy. As a result, it’s critical to make sure all content created as part of the strategy is maximized and leveraged to its fullest potential. Getting your… Read more »
As an integrated public relations firm, we often wear many hats for our clients. These hats range from publicist and brand strategist to graphic designer and social media expert—just to name a few. Occasionally, we step into the shoes of a photographer or videographer and, for smaller projects like event photos or headshots to accompany… Read more »
As both a PR professional and an avid hockey fan, it has been simultaneously fascinating and frustrating to watch the NHL lockout unfold. While the very public nature and the length of the negotiations angered fans, it’s been intriguing from a professional standpoint to watch the PR battle between the two sides. Now that the… Read more »
An excess of press every year is dedicated to the making, and breaking, of products and concepts by the quality of their ad during the most popular NFL football game of the season. Whether the Budweiser frogs or the E-Trade baby, bits of Americans that go beyond the sales pitch have emerged from these million-dollar… Read more »