This week’s Movie of the Week Year is a good one—a tribute and a thank-you to our clients who have supported us and made our dream a reality for 10 great years.
Thus concludes our 10 Ways to Say Thank-You campaign, in honor of our 10th anniversary, marked November 2nd, 2008.
Here’s to 10 more, starting in [...]
Today, TIME Magazine announced its 2008 Person of the Year — and, thank heavens, no reflective devices were necessary. While the editors would have us think that the choice was hotly debated and up-in-the-air until the last second, I think the first African American President of the United States in history had a leg up [...]
Ever wonder what/where the coolest, most popular sites and gadgets are on the Web (2.0)? Well, here are the Bloggers’ Choice Award Winners.
Many are to be expected, but there may be some you’re not familiar with. Check it out.
Does this…
This repetitive cycle is the paradox of marketing. Some site or mobile platform becomes the next hot thing and, without fail, marketers descend upon it like vultures. We don’t mean to destroy these new coveted opportunities but we can’t seem to stop ourselves. Eventually we over saturate any platform or medium. Then once we’ve [...]
This article examining the demise of social networking site Pownce got me to thinking about brand survival. Is it necessarily true that, in the world of corporate competition, it is “survival of the fittest?”
Oddly, Pownce demonstrates that, sadly, the answer is no. Unfortunately, it’s not always the best companies that thrive, or the best products [...]
This may not seem like cutting-edge, forward-thinking, earth-shattering news, but too many companies are overlooking it or thinking it’s not for them.
Video. Are you using it as a marketing medium? If not, why not? Consider:
Video is by far the most viral of any form of marketing. (How many times do you get a video forwarded [...]
This is also an interesting article, published in Harvard Business School’s Working Knowledge, which furthers the point:
3. Maintain marketing spending. This is not the time to cut advertising. It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower [...]
