This week’s clip selection is one of my favorite YouTube sensations of all time. Do you remember the last time you were THIS excited Christmas morning?
Happy Holidays to all.
First of all, I’d like to welcome all of you Facebookers to the Identity blog, ID Tags. It’s been a long time coming if this just happens to be your first visit. We keep her updated in the most timely of fashions, loaded with relevant PR and social media content, so feel free to bookmark [...]
On the heels of our recent brand relaunch, and even leading up to it, the team here has had some spirited discussions regarding successful — and some not so successful — rebranding efforts. We’ve talked about the good, the bad, and the ugly.
For me, one of the most successful brand reinventions over the course of [...]
Identity Has Redefined and Relaunched Our Brand. Here’s Why, and How…
Is there ever a good time to overhaul your brand? Identity revamps are a part of branding life. Even the most consistent corporate icons, such as the famed McDonald’s arches, or Coca-Cola’s script logo, evolve over time. The decision to reboot one’s corporate image [...]
From the Movie of the Week file, comes my favorite parody on the “rebranding” process. What if Microsoft rebranded and repackaged the iPod? You might get a disaster like this:
Why is this top-of-mind again, now?
Tune in Monday to find out!
