The public relations industry has been doing a lot of navel gazing and soul searching of late, trying to determine and to profess where the industry stands in the modern era. The contraction of traditional media has driven some to go so far as to proclaim that PR is dead, or at least to ask [...]
Interesting question. And one that we get a lot.
The answer, of course, is not the same to all who pose it. So dependent on a company’s goals, mission, audience and industry — as well as its capacity to take on the work of maintaining a blog — is the answer, that I would not knee-jerkedly [...]
It’s that time of year again — time to make a well-intended list of our top priorities for the new year…all of which we’ll forget come January 16th or so.
But it shouldn’t be so. When doing your company’s strategic planning, new year’s resolutions are not made to be broken — they chart your company’s success [...]
Identity Has Redefined and Relaunched Our Brand. Here’s Why, and How…
Is there ever a good time to overhaul your brand? Identity revamps are a part of branding life. Even the most consistent corporate icons, such as the famed McDonald’s arches, or Coca-Cola’s script logo, evolve over time. The decision to reboot one’s corporate image [...]
In honor of the Thanksgiving holiday, here are my top 25 things a public relations practitioner can be thankful for:
(in no particular order)
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- Vocus, BurrellesLuce and Cision (and others)
- PR Newswire, BusinessWire, PRWeb, etc.
- ProfNet
- HARO
- Video Monitoring Services
- Free conversation monitoring tools, like Netvibes, and the enterprise level Radian6 (and those like it)
- Cotweet
- [...]
