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Tweet Identity Places as Finalists in Crain’s Detroit Business Advertising and Viral Marketing Contest Congratulations to our graphics, Web development and social media teams: Our entry in Crain’s Detroit Business’ creative talent retention contest is among the final four, with winners to be announced in May: In December, Crain’s Detroit Business in partnership with Birmingham-based [...]

Tweet The public relations industry has been doing a lot of navel gazing and soul searching of late, trying to determine and to profess where the industry stands in the modern era. The contraction of traditional media has driven some to go so far as to proclaim that PR is dead, or at least to [...]

Tweet Interesting question. And one that we get a lot. The answer, of course, is not the same to all who pose it. So dependent on a company’s goals, mission, audience and industry — as well as its capacity to take on the work of maintaining a blog — is the answer, that I would [...]

Tweet It’s that time of year again — time to make a well-intended list of our top priorities for the new year…all of which we’ll forget come January 16th or so. But it shouldn’t be so. When doing your company’s strategic planning, new year’s resolutions are not made to be broken — they chart your [...]

Tweet Identity Has Redefined and Relaunched Our Brand. Here’s Why, and How… Is there ever a good time to overhaul your brand? Identity revamps are a part of branding life. Even the most consistent corporate icons, such as the famed McDonald’s arches, or Coca-Cola’s script logo, evolve over time. The decision to reboot one’s corporate [...]