Posts Categorized: Detroit

How to Think Like a Social Media Cowboy

Posted by in Brand Strategy, crisis management, Detroit, Marketing, Media Relations, Michigan, Social Media, social networking, Web, Web 2.0.

The American Old West certainly was interesting.  Individuals and families packed up their belongings and moved out West in search of opportunity… and maybe a little gold.  However, what greeted them was a territory that was largely foreign and unfamiliar. Cowboys were known for their ability to navigate this rough and tumble terrain.  They were… Read more »

Five on the Rise has a nice ring to it.

Posted by in Detroit, Marketing, Media Relations, Social Media, social networking, Web, Web 2.0.

Whether it be in the form of gold stars, “you’re a winner!” stickers, cool medals or just a pat on the back, it’s always a great feeling to receive a little recognition for your hard work. Identity Marketing & Public Relations was recently selected as one of Metro Detroit’s Five on the Rise by the… Read more »

Movie of the Week – Interview with Advertising Age Editor Jonah Bloom

Posted by in Advertising, Detroit, Marketing, Media Relations, Social Media, social networking, Video of the Week, Web 2.0.

At the AdCraft Club of Detroit’s Social Media 360 event, I spent a few moments with panel moderator and Advertising Age Editor Jonah Bloom.  Since Advertising Age provides content designed for marketers, advertisers and communicators, the publication has obviously seen a huge shift in the demand for stories related to social media.  Check out Jonah’s… Read more »

Social Media 360

Posted by in Detroit, Marketing, Media Relations, Social Media, social networking, Web, Web 2.0.

A group of us attended the Social Media 360 panel discussion last night, hosted by the Adcraft Club at the College for Creative Studies. Great night, great panel, great discussion. A few observations and takeaways: The moderator, Jonah Bloom, Executive Editor of Advertising Age magazine, did an outstanding job steering the discussion and covering the… Read more »

GM reinvention

Posted by in Brand Strategy, crisis management, Detroit, Media Relations.

One day after filing for bankruptcy, General Motors released the new video below and a website to discuss its reinvention. The commercial will begin airing on television nationally on Wednesday. The video and the website aim to answer questions, keep people informed and urge the public to join social media conversations with GM execs. This… Read more »