In a recent effort to show the effectiveness of outdoor advertising, the Outdoor Advertising Association (OAA) launched a campaign in London aimed at working mothers. Not smart. The campaign featured large signs on buses and buildings that read, “Career women make bad mothers.” The idea was to get attention and it did. In an extremely… Read more »
Yesterday, Google announced major changes to their search service with the integration of real-time search results. Beginning in a few days, recent updates on sites like Twitter and brand new blog posts will appear on the search results page, exposing the millions of people who visit Google each month to conversations taking place within public… Read more »
So the onion keeps a-peelin’. And it’s not smelling any better for Tiger. I certainly wasn’t the only one who told ya so. But it’s clear that Tiger is not getting sound crisis management advice, and he’s getting predictable results. As we noted, the story would go on…with or without Tiger’s cooperation in the media…. Read more »
Tiger Woods seems to be immune to a lot…the laws of physics, the laws of nature, age, the complacency letdown. However, local authorities’ persistence would seem to indicate that he’s not immune to the laws of, well…laws. And is he even immune to the laws that govern public perception and ages-old conventional wisdom with respect… Read more »
The recent so-called “Balloon Boy” hoax provides a teachable moment with respect to blatant publicity ploys. As PR professionals, it is our job to separate the newsworthy wheat from the chaff of fluff, and to counsel our clients on ways to avoid being perceived as publicity hounds. Here, then, is a sneak peek into some… Read more »
Another day, another Debacle in the D. The latest, Miguel Cabrera’s now public run-in with his wife, the law and booze, has put the Detroit Tigers in a disastrous PR position. Play him or sit him? Putting aside my own personal thoughts on the matter, I look at this simply from a PR standpoint. (BOR-ring,… Read more »
