Posts Categorized: Creative

A History of Web Design Trends & What’s Hot Now

Posted by in Creative.

Every year, the Internet becomes more and more streamlined. Never before has it been so important to maintain a fresh, up-to-date online image to ensure maximum accessibility and appeal. It’s extremely important to be sure you’re paying attention to new Web design trends and developments to determine if they’re applicable, and more importantly, beneficial to your brand.

Benefits of a Custom Website vs. Industry Website Providers

Posted by in Creative.

Many industries like law, finance and automotive dealers have companies that provide industry-specific website solutions to small businesses that need an online presence, but do not have the financial resources, human capital or technical knowledge to create a custom website upon a new business venture.

Trendy or Timeless? How to Utilize Design Trends For Maximum Benefit

Posted by in Creative.

Just like anything else in our society that “trends”, there is usually a rise and fall that comes along with it. We live in a society where ideas come and go, but only the best stick.

While a trend may be quite appealing at the current time, it’s important to know when and where to utilize it. Trends that attract a ton of attention in 2014 may be viewed as less than great a few years from now. Utilizing design trends in conjunction with your company’s current branding is a great way to stay up to date and add extra impact to your company’s advertising or marketing materials, but you must be careful not to actually change the brand, which can bring about unexpected consequences.

Responsive Web Design: What It Is & Why You Need It

Posted by in Creative.

Have you ever pulled up a website on your phone or tablet and it looked different (not in a good way) than you’re used to seeing it on a desktop? You’re easily frustrated by all the pinching, zooming and panning you have to do so you can read it…right? If so, chances are, the site doesn’t have a responsive Web design.

Case Study: Verizon Wireless Midwest Area Blog

Posted by in Creative.

At Identity, we believe great marketing has the power to change the course of history. Great work is not just an expectation. It’s our business model. We live it and breathe it daily. You can check out some of our great work and case studies on our website. This post is part of a continuing series in which we provide additional commentary from the case studies featured on our site. Challenge: To support Verizon Wireless Midwest Area’s (MWA) growing need for its own online publishing platform, Identity designed and launched a region-based blog on Tumblr in 2011. When the interest in creating more original content grew, we proposed moving the blog from Tumblr to WordPress to better align with an editorial and storytelling strategy.

Marketing Collateral Advice: Why Pocket Folders Are the Enemy

Posted by in Creative.

As we embark on another new year, many companies are taking a look at their marketing collateral and considering whether it’s time for an update or upgrade. If you’re in that position, let me offer this piece of creative counsel: Whenever possible, avoid the 9” x 12” pocket folder!