A lot of people ask me for website design advice, such as how important good SEO is for websites and how to make it part of building a new website. Let me tell you, SEO is very important. Without search engine optimization, it will be very difficult for people to find your online presence.
Just as important though, is your bounce rate. A “bounce” is when someone visits your site for just a moment and then leaves. This is no good. Yeah, you got the visit, but there was no takeaway for the viewer. Something about your site turned them off, and worst of all, they’ll likely never return again because of it.
Email marketing is undoubtedly one of the most effective ways of getting your company’s message in front of a wide range of people. One major advantage to this method is that e-blasts tend to live longer than social media content, often because e-blasts are more thorough, frequently revisited and forwarded. You’re also able to cover a lot more info and utilize a more dynamic, customized presentation.
These advantages come with a bit of a catch. Email marketing can be finicky. Since email programs don’t update technology as often or as extensively as Web browsers, developing an e-blast that works can prove to be a little tougher than what you may have learned in an HTML crash course. There are a few rules of thumb on both the development and design side of e-blast creation that are important to incorporate when developing any type of e-marketing program.
It’s easy to get frustrated when you spend time, money and other resources on a creative project that ends up not turning out how you envisioned. The good news is, it doesn’t have to be that way—if you have a plan. Before starting a creative project, think about each step and ask yourself the following questions in order to keep each and every project on target for success:
Know the board (guidelines/specs): Gather any mandatory information that must be included, and have a list of deliverables. Which medium or format will the project be in? Are there any limitations, restrictions or disclaimers? What is the timeline and budget?
Setting your business apart from others at a trade show can be a daunting task. Everyone has the same objective—attract visitors, generate traction and, the end game, close a deal. One determining factor to help achieve this goal is producing an effective trade show display. Creating trade show displays should be a calculated process, and… Read more »
This past January, the Identity team took on the challenge of launching three (yes, three!) new brands in five days. With specialists in brand experience, creative, media relations and marketing, and social media, Identity leads companies through every step of the rebranding process—whether it involves refreshing a company’s brand image, launching an entirely new brand… Read more »
I recently spoke at the Envision Conference on the complexity of comorbidity as it relates to the synthesis of body, mind and spirit. Although I was speaking more about how mindfulness practice can aid in increased compassion in care-related fields (the 150 in attendance were primarily counselors and nurses), I used the example of how… Read more »