Identity was recently named a 2014 Marcom Awards Gold Winner for the following categories: social media campaign, publicity campaign and special event.
Posts Categorized: Creative
In the age of ever increasing and pressed schedules, creating and maintaining succinct messaging could be the difference between doing business and losing it. This is especially true in the online world. Think about it – in the age of smartphones and tablets, people are reading less and less and are much more likely to scan for pertinent information.
It’s that time of year. The kids are getting ready to go back to school, the days are getting shorter and before you know it we will be wearing jackets and shoveling snow. I’m sorry, but facts are facts!
Every year, the Internet becomes more and more streamlined. Never before has it been so important to maintain a fresh, up-to-date online image to ensure maximum accessibility and appeal. It’s extremely important to be sure you’re paying attention to new Web design trends and developments to determine if they’re applicable, and more importantly, beneficial to your brand.
Many industries like law, finance and automotive dealers have companies that provide industry-specific website solutions to small businesses that need an online presence, but do not have the financial resources, human capital or technical knowledge to create a custom website upon a new business venture.
Just like anything else in our society that “trends”, there is usually a rise and fall that comes along with it. We live in a society where ideas come and go, but only the best stick.
While a trend may be quite appealing at the current time, it’s important to know when and where to utilize it. Trends that attract a ton of attention in 2014 may be viewed as less than great a few years from now. Utilizing design trends in conjunction with your company’s current branding is a great way to stay up to date and add extra impact to your company’s advertising or marketing materials, but you must be careful not to actually change the brand, which can bring about unexpected consequences.