Our Friday staple, Movie of the Week, returns! For our broadcast journalism friends, here’s a nice send-up of the cliched ubiquity of B-roll footage, done in a hilariously schlocky style…
Posts Categorized: Broadcast
Are we nuts about sex?
A recent USA Today article caught my attention. It seems the age-old phrase “sex sells” has crossed boundaries into a previously untouched realm—the pistachio industry. Apparently the deliciously salty little treat has not made a comeback since a massive recall last April. The answer: display provocative social figures, whether by name or occupation, with pithy… Read more »
Where Does All of This Leave PR?
There has been a lot of talk in our industry about the “death” of the print medium, and what that means to the role of the public relations professional. There are two trends converging, meeting at a point some place in the future, and we can all see what that intersection means for news and… Read more »
And broadcast is shrinking to boot…
In the recent past, there has been an awful lot of talk about the many casualties of the print media evolution, but what about broadcast media? Broadcast media, unfortunately, is shrinking as well. This sneaking suspicion was confirmed by the recent partnership formed between Channels 2 & 7. WXYZ and WJBK will share content, and… Read more »
Identity-Social
