Posts Categorized: Broadcast

Rally to Restore Sanity Shines a Light on the Changing Face of News

Posted by in Broadcast, Media, Media Relations, Video.

In a world where reality television rules and the line between fact and fantasy continues to fade, is it any wonder that “The Rally to Restore Sanity and/or Fear” attracted nearly 200,000 people?

JetBlue-er Sees Red and We're All Tickled Pink

Posted by in Broadcast, crisis management, Media Relations, Other, Video.

Is a crisis still a crisis if the majority of the audience is laughing? Many of us have already heard of the disgruntled JetBlue flight attendant who made a daring escape from a flight yesterday. JetBlue has had its fair share of crises over the past few years but to me, this story isn’t so… Read more »

Four Ways Social Media is Changing Traditional Media

Posted by in Broadcast, contest, Detroit, Marketing, Media Relations, Social Media, social networking, Web, Web 2.0.

Like many forward-thinking companies out there, traditional media organizations have found that integrating social media into their operations has its benefits. In just a few years, new media has allowed journalists and outlets to touch their respective audiences on a more frequent basis, extend the reach of their content and build new relationships.

Twitter: A Goldmine for Journalists

Posted by in Broadcast, Detroit, Marketing, Media Relations, Social Media, social networking, Web, Web 2.0.

Stephen Clark, WXYZ Channel 7 news anchor, country singer/songwriter and champion for the use of social media in the journalism world, shares his thoughts about Twitter in this guest post. Be sure to follow Stephen on Twitter and check out his blog.