This week’s Movie of the Week Year is a good one—a tribute and a thank-you to our clients who have supported us and made our dream a reality for 10 great years.
Thus concludes our 10 Ways to Say Thank-You campaign, in honor of our 10th anniversary, marked November 2nd, 2008.
Here’s to 10 more, starting in [...]
You bring up an interesting point, Colleen. It is one thing (and a great big thing) to build a brand. Quite another to maintain it, especially in the face of adversity. When Jack in the Box restaurants saw their brand armor chinking due to an E.coli scare, what followed was one of the most successful [...]
Today, TIME Magazine announced its 2008 Person of the Year — and, thank heavens, no reflective devices were necessary. While the editors would have us think that the choice was hotly debated and up-in-the-air until the last second, I think the first African American President of the United States in history had a leg up [...]
This article examining the demise of social networking site Pownce got me to thinking about brand survival. Is it necessarily true that, in the world of corporate competition, it is “survival of the fittest?”
Oddly, Pownce demonstrates that, sadly, the answer is no. Unfortunately, it’s not always the best companies that thrive, or the best products [...]
A very intuitive client sent this to me earlier today. It speaks to the need to continue positioning your company even during a downturn — a sentiment confirmed by pundits across the business community, including the Harvard School of Business. There are peaks and valleys in the economy — and we’re certainly in a deep [...]
This has to sting a little. After 48 years, Pepsi is switching creative firms for branding and communications.
NEW YORK PepsiCo is shifting lead U.S. creative duties on its flagship cola brand as well as Diet Pepsi from BBDO to TBWA\Chiat\Day, Pepsi said today.
Major media spending on the Pepsi and Diet Pepsi brands exceeded $90 million last [...]
To varying degrees, folks around the office have been talking a lot about “personal branding” these days. As the expression suggests, this is the business—and the art—of branding the individual, as opposed to (or in addition to) branding a company. A company may have a brand, but so too does/should the CEO of that company. [...]
