In the second initiative of Identity’s 2011 charitable giving campaign, we formed the Identity “Paw Patrol” to participate in the Mutt March to benefit the Michigan Humane Society. The Identity team participated in several activities prior to walking in the event to raise funds, including a bake sale and an “cutest pet” contest held on our blog. In the end, more than 45 people represented the Identity Paw Patrol team during the walk and raised more than $3,800 for the Michigan Humane Society.
Posts By: Tom Nixon
Video of the Week: Nine-Year-Old Dances to 'Vogue'
Happy Friday! It’s a gorgeous sunny day in metro Detroit. The type of day that makes you want to get up and dance…perhaps to Madonna’s Vogue?
Ok, maybe Vogue wouldn’t be my dance song of choice today, but it definitely was in the summer of 1991 when nine-year-old Robert Jeffrey decided to record himself busting a move to Vogue.
Three Simple Ways to Protect Your WordPress Site From Hackers
As part of the graphic design and Web team here at Identity, I’ve been spending a lot of time lately learning about using WordPress to build websites. One thing that I know is top-of-mind for many WordPress users is how to prevent hackers.
Here are my three simple suggestions on how to protect your WordPress site from hackers:
Video of the Week: Pink Fluffy Unicorns
It’s been awhile since we’ve shared a video of the week, so as you’re prepping for a fun (and hopefully sunny) Memorial Day weekend, we bring you this gem of a video – Pink Fluffy Unicorns Dancing on Rainbows.
This video makes us laugh for several reasons. The guy’s open-mouthed smile throughout most of the video is an interesting combo of random and hilarious (plus he reminds us of our friend, Henry Balanon, who loves to do a similar open-mouthed smile in all his photos). And, try saying “pink fluffy unicorns dancing on rainbows” out loud without smirking.
Identity Paw Patrol Cutest Pet Contest
If any of you have spent much time hanging around the Identity office, you know we’re a fiercely competitive bunch when it comes to all things: client services, cool office design, creativity. We have a standard of doing great work. But few of you probably are aware of the extent to which our competitive nature… Read more »
J. Crew Ad Creates Unintentional Controversy
J Crew creates a moral uprising after releasing an ad of a boy with pink toenails. Advertising due diligence could have prevented the whole debacle.






