Tools and platforms may come and go, but relationships will always be the backbone of public relations. Actually, when you think about it, relationships are the key to success in any industry. But for the sake of this post, let’s focus on PR, and specifically, on connecting with media and bloggers who can help share… Read more »
Posts By: Nikki Little
An incident happened this weekend in Detroit at the Belle Isle Aquarium that serves as a great PR reminder: Every single person who touches your organization, from the CEO all the way down to volunteers, needs to understand who is permitted to serve as a company spokesperson for media. Here’s the story… I first learned… Read more »
Imagine you’re at your local mall, and there’s a slab of ice, water and animals straight out of the Arctic. Not your everyday scene, right? That’s what happened at several locations across the country back in April when BBC Home Entertainment, in conjunction with appshaker, created a U.S. augmented reality tour to promote BBC’s Frozen… Read more »
Raise your hand if you’ve ever watched the Fresh Prince of Bel-Air (hand raised high). Raise your hand if you’ve ever caught yourself doing the Carlton dance when you hear Tom Jones’ “It’s Not Unusual” song (hand raised high again).
So imagine my, and all the other Fresh Prince fans’, delight when I saw the below video of Alfonso Ribeiro (who played Carlton on the show) leading what is claimed to be the world’s largest simultaneous flash mob. Alfonso and his posse of flash mobbers did the same exact dance, on the same exact day, at the same exact time, in hundreds of cities across the United States and Canada.
Our social media team has done our fair share of LinkedIn trainings and presentations for clients, both in the B2B and B2C spaces. What we’ve learned is that for many professionals, LinkedIn is one of those networks they know it’s important to be on, yet they aren’t on it, don’t completely fill out their profile… Read more »
Think about all the cool technology that exists today that people probably never expected to see in their lifetime. Now, think about how much more advanced technology will get as we progress further into the 21st century. Google is testing out a product that I absolutely see launching (and succeeding) in my lifetime – augmented reality glasses.