Posts By: Nikki Little

How to Fully Take Advantage of LinkedIn

Posted by & filed under Social Media, social networking.

Our social media team has done our fair share of LinkedIn trainings and presentations for clients, both in the B2B and B2C spaces. What we’ve learned is that for many professionals, LinkedIn is one of those networks they know it’s important to be on, yet they aren’t on it, don’t completely fill out their profile… Read more »

Video of the Week: Google’s Augmented Reality Glasses

Posted by & filed under Video of the Week.

Think about all the cool technology that exists today that people probably never expected to see in their lifetime. Now, think about how much more advanced technology will get as we progress further into the 21st century. Google is testing out a product that I absolutely see launching (and succeeding) in my lifetime – augmented reality glasses.

Lessons on Marketing, Branding, PR & More From SXSW 2012

Posted by & filed under Brand Strategy, Event, Marketing, Media Relations.


Another South by Southwest (SXSW) Interactive has come and gone. If you’ve never attended, the Austin, TX festival is one of the most chaotic, fun and valuable experiences. It’s a mecca for geeks and tech nerds of all backgrounds and industries to come together to learn, share and build new memories.

SXSW is also chaotic because there are tens of thousands of people, hundreds of sessions and events to choose from and so many new and familiar people to see and spend time with. I like to think of it as organized chaos…as organized as it can possibly be!

Smart Advice From Health Care Professionals Using Social Media

Posted by & filed under Social Media.


Social Media Club Detroit hosted an event on February 29 with health care professionals who discussed how they are successfully using social media. While the health care industry as a whole has been slow to adopt the use of social media, these professionals provided examples and stats that proved they are successfully incorporating social media into their businesses.

Why It's Not Too Late to Start Using Social Media For Business

Posted by & filed under Social Media.

Question – Are you using social media for business purposes? If not, is part of the reason why you’re not because you think the opportunity ship has sailed? If you answered yes (don’t kid yourself, a maybe is a yes!), my intention for writing this post is to encourage you that you’re not too late and now is as good of a time as ever to get active on the social Web.

Yes, Facebook is primed to hit 1 billion users this year, and yes newer networks like Google+ and Pinterest are gaining momentum every day with new users. Don’t let the numbers overwhelm you, but take a look at these social media statistics for 2012 to get a good idea of just how much opportunity exists for your company online.

Video of the Week: At Twitter, the Future is You!

Posted by & filed under Video of the Week.

Oh how we love Video of the Week posts on the Identity blog. It gives us an excuse to sift through all the nonsensical and wacky videos on the Internet to find one worthy of donning the treasured Video of the Week title. Although some of us, [cough] Brandon Chesnutt [cough], spend way too many weekly hours outside of Video of the Week searches watching ridiculous YouTube videos.