If you pay any attention to how large corporate companies are using social media for marketing and business purposes, you’re probably well aware of what Ford and General Motors are doing in the social space. Ford created the wildly popular Fiesta Movement and is very active on social channels. Not to mention Ford has a very smart and visible social media team leader – Scott Monty. General Motors created the Chevrolet SXSW Road Trip Challenge (which I was lucky enough to participate in this year with an amazing team) and also has a commanding presence on social channels. Former General Motors social media director Christopher Barger did an amazing job of giving Ford some major competition in the social space.
Posts By: Nikki Little
South By Southwest Interactive (SXSWi) is one of those events I’ve been hearing about for years and wondering when I would get my chance to experience it firsthand. Luckily, opportunity came knocking this year.
The Chevrolet team asked me to participate in its second annual SXSWi road trip challenge, and I humbly accepted. I couldn’t have asked for a better team (we choose the name Team Motown to properly represent our Detroit heritage). While the road trip was exhausting, spending three days creating content on the fly was a challenging and rewarding experience. I had so much fun!
Watch out Justin Bieber. Rebecca Black has entered the teenybopper pop scene. And the video for her song, Friday, is blowing up on YouTube.
Blowing up because it’s a great song? Nope. It’s actually so horrible that it’s hilarious. I’m pretty sure that’s why it has more than 15 million views on YouTube.
Ragan.com does a great job of including funny videos in its PR Daily News newsletter. In case you missed the Baby Laughing Hysterically at Tearing Paper video, we’re sharing it here as our Video of the Week feature. Although my heart belongs to hilarious cat videos, I’m also very fond of hilarious baby videos. This one may be my new favorite!
As the Michigan Help a PR Pro Out (HAPPO) champ, I was proud to host the first in-person HAPPO event at Identity last week in conjunction with PRSA Detroit. We had an awesome turnout (approximately 40 people)! Our event was part networking and part resume critique/workshop. Identity’s video extraordinaire, Taylor Hulyk, put together this fun video from the event:
There are several lessons you can gleam from this story (the obvious one being to avoid intentional black hat SEO), but here’s the most important one:
If your company works with external agencies that provide any type of PR, marketing, digital, or SEO services, be fully aware of the work they are doing for your company.