South By Southwest Interactive (SXSWi) is one of those events I’ve been hearing about for years and wondering when I would get my chance to experience it firsthand. Luckily, opportunity came knocking this year.
The Chevrolet team asked me to participate in its second annual SXSWi road trip challenge, and I humbly accepted. I couldn’t have asked for a better team (we choose the name Team Motown to properly represent our Detroit heritage). While the road trip was exhausting, spending three days creating content on the fly was a challenging and rewarding experience. I had so much fun!
Watch out Justin Bieber. Rebecca Black has entered the teenybopper pop scene. And the video for her song, Friday, is blowing up on YouTube.
Blowing up because it’s a great song? Nope. It’s actually so horrible that it’s hilarious. I’m pretty sure that’s why it has more than 15 million views on YouTube.
Ragan.com does a great job of including funny videos in its PR Daily News newsletter. In case you missed the Baby Laughing Hysterically at Tearing Paper video, we’re sharing it here as our Video of the Week feature. Although my heart belongs to hilarious cat videos, I’m also very fond of hilarious baby videos. This one may be my new favorite!
As the Michigan Help a PR Pro Out (HAPPO) champ, I was proud to host the first in-person HAPPO event at Identity last week in conjunction with PRSA Detroit. We had an awesome turnout (approximately 40 people)! Our event was part networking and part resume critique/workshop. Identity’s video extraordinaire, Taylor Hulyk, put together this fun video from the event:
There are several lessons you can gleam from this story (the obvious one being to avoid intentional black hat SEO), but here’s the most important one:
If your company works with external agencies that provide any type of PR, marketing, digital, or SEO services, be fully aware of the work they are doing for your company.
Last year, YouTube celebrated its five year anniversary. Viewers have been fascinated by the enormous success of YouTube, with companies in particular looking to duplicate its success through their video messaging. From my experience with creating YouTube content at the Detroit Medical Center, here are three reasons why videos help connect with one’s audience.