Posts By: Nikki Little

Spin Sucks Book Review: Worth the Read

Posted by & filed under Social Media.


The public relations industry has changed dramatically during the past five or so years. Unfortunately, not all professionals have caught on, or up, to those changes.

I’ve encountered these scenarios too many times to count: More seasoned professionals refuse to budge out of their “this is how we’ve always done it and it works” mentality. Middle of the road professionals understand how PR has changed, but can’t quite figure out how to bring the old together with the new. And, new and soon-to-be new professionals think they’ve got it all figured out, but they don’t. Not even close. I’m talking to you, dear student, who put “social media expert” on the cover letter you sent me.

Do You Value Social Media? If So, Take This Pledge

Posted by & filed under Social Media.

social media pledge

The new year is well underway. You should be out of your holiday haze and working hard toward whatever resolutions or goals you set for yourself and your company this year.

If you work or play on the social Web in any manner, I’d like you to do something for me. Really, it will benefit all of us who value social media. I’d like you to take the following social media pledge. I’m not asking too much. I promise. Read on…

Influence Marketing: A New Approach For Success

Posted by & filed under Marketing.

influence marketing

Influence is an interesting subject because people (and companies like Klout and Kred) define and measure it in a variety of ways, especially when it comes to tapping into influencers for marketing purposes. Before I go any further, I want to make sure you know that influence means having the power to change or affect something. Unless the desired action occurs, it’s not true influence.

Identity Receives 3 Honorable Mentions in PR Daily 2013 Digital PR Awards

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PR Daily Badges

Hope you don’t mind, but we’re taking a break from our typical PR/marketing/social media/creative content to share recent recognition we’ve received that we’re very proud of. We may be in the business of helping companies share important messages and spread news to various audiences, but every so often, we like to highlight accomplishments from our agency, too!

Seven Content Marketing Tips to Boost Your Business

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content marketing tips

If I had to choose the most important social media theme for 2013, it would be content. Yes, major platforms like Twitter, Facebook, Pinterest and LinkedIn have all rolled out big updates and changes this year, but great content is the key to success on these and every other social platform. The focus on stellar content has become increasingly important. Create amazing content, and people will love your company and buy your products/services. It seems so obvious, right? So much easier said than done. Amazing content doesn’t just happen. It requires research, planning, strategy, execution and maximization (with more sprinkled in between). Sadly, many content creators think what they are sharing online is more than worthy of our time to read it…but it’s the opposite.

Identity 2012 Recap & Top Posts

Posted by & filed under Marketing.

happy new year

It’s that time of year again. Time to reflect on all the successes, challenges and lessons learned over the past year so we can best prepare for what lies ahead in the new year. The Identity team has had a pretty amazing year. Here are a few highlights: We took ourselves through the same brand… Read more »