Influence is an interesting subject because people (and companies like Klout and Kred) define and measure it in a variety of ways, especially when it comes to tapping into influencers for marketing purposes. Before I go any further, I want to make sure you know that influence means having the power to change or affect something. Unless the desired action occurs, it’s not true influence.
Posts By: Nikki Little
Hope you don’t mind, but we’re taking a break from our typical PR/marketing/social media/creative content to share recent recognition we’ve received that we’re very proud of. We may be in the business of helping companies share important messages and spread news to various audiences, but every so often, we like to highlight accomplishments from our agency, too!
If I had to choose the most important social media theme for 2013, it would be content. Yes, major platforms like Twitter, Facebook, Pinterest and LinkedIn have all rolled out big updates and changes this year, but great content is the key to success on these and every other social platform. The focus on stellar content has become increasingly important. Create amazing content, and people will love your company and buy your products/services. It seems so obvious, right? So much easier said than done. Amazing content doesn’t just happen. It requires research, planning, strategy, execution and maximization (with more sprinkled in between). Sadly, many content creators think what they are sharing online is more than worthy of our time to read it…but it’s the opposite.
It’s that time of year again. Time to reflect on all the successes, challenges and lessons learned over the past year so we can best prepare for what lies ahead in the new year. The Identity team has had a pretty amazing year. Here are a few highlights: We took ourselves through the same brand… Read more »
Blogging – we know it’s valuable and we know it’s worth our time, yet so many of us take one of two paths: (1) We start a blog, then let it go dark. (2) We avoid starting one because we’re intimidated and don’t want to add another item to the to-do list. I understand your… Read more »
I started in the traditional public relations world where earned media was king and paid media was rarely part of my communications campaigns for clients. Fast forward a good six years, and I’m now a firm believer that when done strategically, combining paid, owned and earned media can create profound results for a company. You… Read more »