Advice on how to improve your 2015 PR strategy by focusing on better use of press releases, visuals, social media and more.
Posts By: Nikki Little
A lot changes in the world of social media every month, so you can imagine how much has changed over the course of a few years. It’s unreal.
Marketers have a serious problem when it comes to which social media metrics to track. There are an abundance of metrics to track and report on, and marketers often choose the wrong ones.
There is no shortage of social media monitoring tools available, and one can easily become overwhelmed when doing research to find the best one for your business.
Shannon Paul, vice president and social media strategist at Fifth Third Bank, reached out to me to share this new social campaign she was managing for her company. I thought it was very creative, so I asked her to guest blog to share more about how this campaign went from an idea to execution
How to use social media to land a job is a topic that never seems to lose interest among job seekers…especially those who are looking for a job doing social/digital work. The most natural starting point is LinkedIn because it’s the dominant network that caters to professionals and job seekers. But, you’re doing a disservice to yourself if you just focus on LinkedIn. Companies are everywhere online, from blogs, to Instagram to Vine.