A lot changes in the world of social media every month, so you can imagine how much has changed over the course of a few years. It’s unreal.
Posts By: Nikki Little
Marketers have a serious problem when it comes to which social media metrics to track. There are an abundance of metrics to track and report on, and marketers often choose the wrong ones.
There is no shortage of social media monitoring tools available, and one can easily become overwhelmed when doing research to find the best one for your business.
Shannon Paul, vice president and social media strategist at Fifth Third Bank, reached out to me to share this new social campaign she was managing for her company. I thought it was very creative, so I asked her to guest blog to share more about how this campaign went from an idea to execution
How to use social media to land a job is a topic that never seems to lose interest among job seekers…especially those who are looking for a job doing social/digital work. The most natural starting point is LinkedIn because it’s the dominant network that caters to professionals and job seekers. But, you’re doing a disservice to yourself if you just focus on LinkedIn. Companies are everywhere online, from blogs, to Instagram to Vine.
I’m very passionate about providing PR advice to students and recent grads to help them succeed during their careers. It’s part of the reason why I manage the Help a PR Pro Out Michigan Report and return to my alma mater, Central Michigan University, to speak to the PRSSA chapter whenever I’m available to do so.
I recently spoke at the annual CMU PRSSA Spring Conference, themed PR Highway. Rather than talking about social media trends or delivering a “how to” talk, I decided to focus on sharing the essential skills PR pros must have to succeed in this industry. The skills I discussed apply to a variety of career choices, because let’s face it, there is no “one size fits all” approach to PR anymore.