It’s that time of year again. Time to reflect on all the successes, challenges and lessons learned over the past year so we can best prepare for what lies ahead in the new year. The Identity team has had a pretty amazing year. Here are a few highlights: We took ourselves through the same brand… Read more »
Blogging – we know it’s valuable and we know it’s worth our time, yet so many of us take one of two paths: (1) We start a blog, then let it go dark. (2) We avoid starting one because we’re intimidated and don’t want to add another item to the to-do list. I understand your… Read more »
I started in the traditional public relations world where earned media was king and paid media was rarely part of my communications campaigns for clients. Fast forward a good six years, and I’m now a firm believer that when done strategically, combining paid, owned and earned media can create profound results for a company. You… Read more »
Today is an exciting day at the Identity office! First, we just announced that Andrea Trapani is now partner. She’s joining Mark Winter to help us continue growing the agency. Huge congrats to Andrea! Next, the social media team has been working hard on developing a video series. Today, we launched the first video in… Read more »
In an event series that kicked off in Detroit, Chevy invited bloggers and social media enthusiasts to experience the Chevy Spark, the MyLink infotainment system, an insider look at global design trends and a discussion on how Chevy is marketing to younger customers in urban areas. Plus a test drive!
Tools and platforms may come and go, but relationships will always be the backbone of public relations. Actually, when you think about it, relationships are the key to success in any industry. But for the sake of this post, let’s focus on PR, and specifically, on connecting with media and bloggers who can help share… Read more »
