Posts By: Nikki Little

How to Use Social Media to Land a Job

Posted by & filed under Social Media.

use-social-media-find-job

How to use social media to land a job is a topic that never seems to lose interest among job seekers…especially those who are looking for a job doing social/digital work. The most natural starting point is LinkedIn because it’s the dominant network that caters to professionals and job seekers. But, you’re doing a disservice to yourself if you just focus on LinkedIn. Companies are everywhere online, from blogs, to Instagram to Vine.

PR Advice: 10 Essential Skills New PR Pros Must Have

Posted by & filed under Social Media.

PR-advice

I’m very passionate about providing PR advice to students and recent grads to help them succeed during their careers. It’s part of the reason why I manage the Help a PR Pro Out Michigan Report and return to my alma mater, Central Michigan University, to speak to the PRSSA chapter whenever I’m available to do so.

I recently spoke at the annual CMU PRSSA Spring Conference, themed PR Highway. Rather than talking about social media trends or delivering a “how to” talk, I decided to focus on sharing the essential skills PR pros must have to succeed in this industry. The skills I discussed apply to a variety of career choices, because let’s face it, there is no “one size fits all” approach to PR anymore.

Spin Sucks Book Review: Worth the Read

Posted by & filed under Social Media.

spin-sucks-book

The public relations industry has changed dramatically during the past five or so years. Unfortunately, not all professionals have caught on, or up, to those changes.

I’ve encountered these scenarios too many times to count: More seasoned professionals refuse to budge out of their “this is how we’ve always done it and it works” mentality. Middle of the road professionals understand how PR has changed, but can’t quite figure out how to bring the old together with the new. And, new and soon-to-be new professionals think they’ve got it all figured out, but they don’t. Not even close. I’m talking to you, dear student, who put “social media expert” on the cover letter you sent me.