We’re loving the new look of the Who, Identity’s quarterly newsletter. If you haven’t gotten the chance to take a look at it, lucky you! It’s now available online for your viewing pleasure at identitypr.com/who. Whether you’re looking to up your luck heading into spring or feeling fortunate in 2013 already, take a look at… Read more »
Posts By: Juli Peterson
Whether it’s social media, media relations, advertising, journalism, etc., there is a LOT of writing in the communications field. Reading and writing business material helps to keep your brain on track for creating the right content and style. However, numerous styles of writing – from press releases to blog posts and Facebook posts to ad… Read more »
To commemorate September as Ethics Awareness month for the Public Relations Society of America, the PRSA Detroit chapter held Shades of Gray: A Social Media Ethics Workshop to discuss ethical practices emerging in the social media space. Nikki Little, Identity’s social media manager, sat on the panel with Chad Wiebesick, social media director for the Michigan… Read more »
Not all Facebook fans are created equal. It’s not how many Facebook fans you have – it’s about how many engaged Facebook advocates you have. A recent Wildfire case study, “How Superbrands Breed Superfans: 6 Best Practices for 10x Greater Growth,” examined 10,000 Facebook campaigns in the last nine months to uncover what the most… Read more »
While many companies have learned social media isn’t just a fad, a whole slew of others are still working on understanding the importance of connecting with their communities online. The need to establish and build a social brand online is critical, but the biggest mistake you can make in building a social media presence is… Read more »
Many people know that strategic SEO tactics get your website to grab the top spot on Google, but you should also be applying SEO tricks to get your blog content ranking high in search results.
I recently participated in the insightful Building the Perfect Web Marketing Storm webinar, presented by Web strategist Andy Crestondina and Spin Sucks. The only way to learn and perfect new tactics is by doing, so I put some of the master’s lessons to the test.