Social media is a fantastic way to feature your organization’s spirit and work culture, no matter what its size. Organizations with multiple locations across cities, states and countries often have a plethora of events happening all year long, and many of them probably want to share photos of what they’re up to.
Posts By: Juli Peterson
Social media can be compared to bait on a fishing lure, thrown out into a sea of millions of potential and existing customers and advocates. Engaging content reels people in to get them interacting with your brand and sharing their connection with it online–often highlighting your prized catches. But, you might have trouble hooking the… Read more »
Advances in mobile technology have put limitless information in the hands of almost every consumer, especially when it comes to the shopping experience. Recent studies show that approximately 44% of consumers reference their phones while shopping and that mobile research influences the purchasing decisions of 90% of shoppers. It is in retailers’ best interests to… Read more »
We’re loving the new look of the Who, Identity’s quarterly newsletter. If you haven’t gotten the chance to take a look at it, lucky you! It’s now available online for your viewing pleasure at identitypr.com/who. Whether you’re looking to up your luck heading into spring or feeling fortunate in 2013 already, take a look at… Read more »
Whether it’s social media, media relations, advertising, journalism, etc., there is a LOT of writing in the communications field. Reading and writing business material helps to keep your brain on track for creating the right content and style. However, numerous styles of writing – from press releases to blog posts and Facebook posts to ad… Read more »
To commemorate September as Ethics Awareness month for the Public Relations Society of America, the PRSA Detroit chapter held Shades of Gray: A Social Media Ethics Workshop to discuss ethical practices emerging in the social media space. Nikki Little, Identity’s social media manager, sat on the panel with Chad Wiebesick, social media director for the Michigan… Read more »