Posts By: Juli Peterson

An Evening With Social Media, The Big 3 and SMCD

Posted by & filed under Social Media.


Last week, the Social Media Club Detroit (SMCD) crew gathered atop Detroit at Coach Insignia for a high-level look at the evolution of automotive social media through the eyes of the Big 3 – General Motors, Ford Motor Company and Chrysler.

After catching up with old friends and making new ones, the powerhouse panel took their seats to be guided by Identity’s very own Nikki Little as the panel moderator. Stimulating conversation and intriguing insight for the evening was provided by:

How to Turn Facebook Posts into Tweets (and Vice Versa)

Posted by & filed under Social Media.


As many community managers know, you often have the same message to spread across different platforms, a skill in itself. Messages should be tailored to their respective audiences and platform constraints. This often includes transforming messages from an “unlimited” amount of space (Facebook) into a micro-message limited to 140 characters (Twitter).

How to Masterfully Curate Social Media Photo Campaigns

Posted by & filed under Social Media.

photo curation

Social media is a fantastic way to feature your organization’s spirit and work culture, no matter what its size. Organizations with multiple locations across cities, states and countries often have a plethora of events happening all year long, and many of them probably want to share photos of what they’re up to.

Why Your Owned Content Deserves a Boost

Posted by & filed under Social Media.


Social media can be compared to bait on a fishing lure, thrown out into a sea of millions of potential and existing customers and advocates. Engaging content reels people in to get them interacting with your brand and sharing their connection with it online–often highlighting your prized catches. But, you might have trouble hooking the… Read more »

Building a Mobile Strategy for Retailers

Posted by & filed under Business Management, Social Media, Web 2.0.

retail shoppers on phone apps

Advances in mobile technology have put limitless information in the hands of almost every consumer, especially when it comes to the shopping experience. Recent studies show that approximately 44% of consumers reference their phones while shopping and that mobile research influences the purchasing decisions of 90% of shoppers. It is in retailers’ best interests to… Read more »

Make Your Own Luck in 2013 with the Who Online Edition

Posted by & filed under Communication Advice, Identity Stuff, Social Media.


We’re loving the new look of the Who, Identity’s quarterly newsletter. If you haven’t gotten the chance to take a look at it, lucky you! It’s now available online for your viewing pleasure at Whether you’re looking to up your luck heading into spring or feeling fortunate in 2013 already, take a look at… Read more »