Posts By: Erin Sabo

Why Your Media Relations Strategy Should Change With the Seasons

Posted by & filed under B2B, B2C, Detroit PR, Media Relations.

changing seasons

Each of the four seasons has various trends and holidays associated with it—from back-to-school and holiday shopping, to tax season and how to beat the heat—and a plethora of media opportunities as a result. Regardless of the industry a business is in or the audience it’d targeting, there are opportunities to garner great media coverage by developing stories centered on seasons and holidays. The key is to take a step back and observe what’s going on around you. Ask this question: Is there a way to interject your business into a seasonal event or holiday happening in your local market or nationally?

Lights, Camera, Action: Tips for Working with Multimedia Vendors

Posted by & filed under Event, Marketing, Media Relations, Video.


As an integrated public relations firm, we often wear many hats for our clients. These hats range from publicist and brand strategist to graphic designer and social media expert—just to name a few. Occasionally, we step into the shoes of a photographer or videographer and, for smaller projects like event photos or headshots to accompany… Read more »

Giving Back: Identity Brightens the Holidays For Two Local Families

Posted by & filed under Marketing.

Adopt-A-Family SM

To round out our year-long corporate giving initiative, Identity adopted two families through the Starfish Family Services Adopt-A-Family program. Starfish, an Inkster, MI based nonprofit organization dedicated to breaking the cycle of poverty by creating family success, has been serving at-risk families in southeastern Michigan since 1963. We have had the privilege of working with… Read more »

Five Deadly Sins—and Salvation—of Contact Database Management

Posted by & filed under Marketing.

database management

A well organized and regularly maintained contact database is the crux of successful and effective electronic and direct mail communications. Simply maintaining an Excel file of names, email addresses and phone numbers isn’t enough. A truly useful contact list should be segmented by multiple components to ensure that contacts are receiving communications that are timely,… Read more »