It’s no secret that I spend a lot of time evaluating and auditing company websites and social media programs. More recently, much of my energy and effort has been focused on helping organizations improve their social media recruiting strategies. After analyzing the efforts of dozens upon dozens of companies big and small, there were several instances where companies did a lot of things right (which is positive and encouraging). Unfortunately, there were also a number of key areas where companies often miss out on important opportunities.
Posts By: Brandon Chesnutt
This month, one of Identity’s largest clients made a huge leap forward in regards to their social media program. With a few keystrokes, they granted their employees access to social media at work for the first time. Now, more than 13,000 of their team members can post on Facebook, browse Pinterest and comment on LinkedIn groups right from their work computers.
What are the social media strategies and tactics companies often overlook? Where do the opportunities exist for improving existing social media programs? How do I take my social media strategy to the next level?
These were just a few of the questions addressed during Identity’s Supercharge Your Social Media workshop. Hosted at the Identity office, this event offered insight into the social media trends, opportunities and challenges our team is currently tracking and tackling on a daily basis.
This week, I had the great opportunity to sit down with the CEO of a well-known Michigan brand for a brief chat about social media, media relations and marketing. During the course of our conversation about social media and how it could move his company forward, he shared a thought regarding social media authenticity that stuck with me:
In the rush to not be left behind by the new digital wave, companies flocked to Facebook, Twitter, YouTube and other social networks to set up their accounts and “be there” for customers. While this was a great demonstration of the power of social media, and widespread adoption helps in developing stronger relationships, it did lead to several problems.
Amidst issues with unclear ownership of these new accounts and a lack of process for handling customer service matters, one additional concern still infers today: a lack of brand consistency on social media.
Late last year, we discussed tips on how to select the right trade shows for your company. It’s no secret that participating in these events can help create new contacts, strengthen existing relationships and aid in generating new levels of awareness for your products and services. We’ve also helped our clients maximize the value of participating in industry events by implementing programs specifically designed to leverage social media at trade shows.
However, the stars do not always align to the point where we can have a team member onsite at an event. Once the booth space is selected and the travel arrangements are made, budgets don’t always account for sending social media specialists. So, how do you make the most out of your efforts on social media if you do not have a social media team member on site?