Despite the advances made in the social media space, there is still a belief among many that B2B blogs should be maintained and authored by a CEO or other C-suite executive. Well, I’m here to clear the air. While there are plenty of great examples of excellent CEO blogs, B2B companies have the opportunity to… Read more »
Posts By: Brandon Chesnutt
Since launching Identity’s social media practice group, I’ve spent a lot of time discussing LinkedIn tips and tricks with law firms of all sizes. While each firm has its own unique personality and specific set of goals, I’ve discovered that the majority of firms share many of the same problems when it comes to navigating… Read more »
Our latest New in Two video focuses on internal communications platforms. Every organization is communicating with its employees in one form or another. Whether those communications are part of a larger, strategic program or simply water cooler gossip is the real question. Unfortunately, internal communications is often viewed as an afterthought when preparing a holistic… Read more »
In our latest New in Two video, we tackle the topic of building a social media response plan. One of the major factors that often prevents companies from entering the social media space is the fear associated with negative feedback or comments. When helping brands big and small navigate this discussion, we often turn to… Read more »
This post originally appeared on Dbusiness.com. This year has brought a lot of change within the social media world. Some of the most respected names in the industry have announced their departure from big brands. There have even been some changes here in the Detroit social media community. Transitions are never easy. However, changes in the social media space… Read more »
Lately, many of our early-stage social media discussions with companies have revolved around one particular topic: “We really want to create a program, but are unsure if we can sustain it. We’re already so busy, which makes it very, very hard to convince individuals inside the company to add something else to their plate. What are our options?”
This is a hard topic to tackle and a common problem for companies in both the B2C and B2B space. While getting involved in the social media space can look very attractive, the barriers to entry can often be higher than expected. More importantly, there can often be push back from employees when they’re told, “You have to blog on a regular basis.” What good is all that intellectual capital and expertise if you can’t tap into it?