Late last year, we discussed tips on how to select the right trade shows for your company. It’s no secret that participating in these events can help create new contacts, strengthen existing relationships and aid in generating new levels of awareness for your products and services. We’ve also helped our clients maximize the value of participating in industry events by implementing programs specifically designed to leverage social media at trade shows.
However, the stars do not always align to the point where we can have a team member onsite at an event. Once the booth space is selected and the travel arrangements are made, budgets don’t always account for sending social media specialists. So, how do you make the most out of your efforts on social media if you do not have a social media team member on site?