Skipping the all-important “why?” can keep you chasing after ambitions, when you should be focused on goals. There is an inside joke among PR practitioners about the client who asks, “How can we get on Oprah?” There’s really no punchline—just a nod and a wink representing the understanding that we’ve all been there, and we’ve… Read more »
Posts By: Andrea Trapani
Without dynamic content, and a strategy to drive attention to it, your website is just a brochure sitting in a filing cabinet somewhere. I hate to break it to you, but no one cares about your website. It is NOT the center of the universe, despite what you hoped when you built it. That’s not… Read more »
It may seem like a relatively trivial concept, but not responding to calls from reporters in a timely fashion, or accepting their calls when available, can be a fatal mistake. To the everyday reader, an article that states, “CEO of XXXX Company was not available for comment” may translate as “CEO of XXXX Company is… Read more »
College helps us gain important skills that we will need to succeed in our PR careers, but we learn the most when we actually apply those skills.
rue to the ever-evolving world of social media, there’s a new online tool that’s been popping up frequently in my Twitter stream. It’s called paper.li, and it organizes links shared on Twitter into a newspaper-style format.
Identity’s Tom Nixon discusses the most important questions firms and clients need to answer before taking action.