Posts By: Andrea Trapani

Why Media Relations Professionals Should ALWAYS Respond

Posted by & filed under crisis management, Media, Media Relations, Video.

It may seem like a relatively trivial concept, but not responding to calls from reporters in a timely fashion, or accepting their calls when available, can be a fatal mistake. To the everyday reader, an article that states, “CEO of XXXX Company was not available for comment” may translate as “CEO of XXXX Company is… Read more »

What's Your Tipping Point?

Posted by & filed under Brand Strategy, Business Management, Detroit, Marketing, Media Relations.

This post originally appeared on the Crain’s Detroit Business Second-Stage blog space. Dave Haviland’s excellent article, “Scaling Up Fast,” especially in context of the upcoming Crain’s Workshop, has me thiinking a lot about tipping points lately. I think of the “tipping point” as that point in time in which a business ceases being an entrepreneurship… Read more »