Posts By: Andrea Trapani

Confusing Goals with Ambitions

Posted by & filed under Advertising, Brand Strategy, Business Management, Marketing, Media, Media Relations, Social Media, Web.

Skipping the all-important “why?” can keep you chasing after ambitions, when you should be focused on goals. There is an inside joke among PR practitioners about the client who asks, “How can we get on Oprah?” There’s really no punchline—just a nod and a wink representing the understanding that we’ve all been there, and we’ve… Read more »

Why Media Relations Professionals Should ALWAYS Respond

Posted by & filed under crisis management, Media, Media Relations, Video.

It may seem like a relatively trivial concept, but not responding to calls from reporters in a timely fashion, or accepting their calls when available, can be a fatal mistake. To the everyday reader, an article that states, “CEO of XXXX Company was not available for comment” may translate as “CEO of XXXX Company is… Read more »