Around this time last year, I less than diligently studying for final exams, taking naps on the campus quad in the sun and trying to find a job. For those of you graduating without a concrete notion of what’s to come, here are a few items to consider from someone who was unemployed for nearly two months before a great opportunity came calling.
Posts By: Andrea Trapani
After decades of trailblazing women have worked to break the glass ceiling, Anne Doyle says there are still too many female achievers for there to be so few female leaders. In her book, Powering Up!, Anne talks about unique generations of women ready to lead, practices that turn achievers into leaders and calls for a challenge.
As a young female professional, the Inforum event hosted this month to launch Anne Doyle’s book was both informative and inspirational. As one of the first women nationally to become a sports broadcaster, Anne has spent decades working her way up in media and the auto industry.
I can’t tell you how many times I’ve read the “10 Things PR People Should Never Do” or “What Not To Do If You’re Pitching Me a Story” or “I Don’t Need PR People Because…”
So, I thought, out of (admitted) oversaturation, I would take another shot at this age-old, repackaged blog post and get straight to the point: What do PR people actually want?
When is the last time your company and its key leaders went through a media training exercise? If you don’t know how to answer that question, you might be in trouble.
The importance of having completed a robust media training can best be described in a post by Identity Partner Tom Nixon from May 2009.
People in the PR business are usually trying to pitch their clients’ stories to the media. That’s what makes this story about Annie Read an interesting one. She was a reporter pitching herself to a PR person.
Annie is actually an 8th grader from metropolitan Detroit who decided to write a story about her musical idol, Eminem, for her school newspaper
Great article in Advertising Age on the PR gaffe du jour: Kenneth Cole facetiously tweeting that the rioting in Cairo was caused by news that the company’s spring collection had found its way online. Ugh. What’s interesting, apart from what the author describes as quickening pace by which PR gaffes travel through the same 7… Read more »