Without dynamic content, and a strategy to drive attention to it, your website is just a brochure sitting in a filing cabinet somewhere. I hate to break it to you, but no one cares about your website. It is NOT the center of the universe, despite what you hoped when you built it. That’s not… Read more »
Posts By: Andrea Trapani
It may seem like a relatively trivial concept, but not responding to calls from reporters in a timely fashion, or accepting their calls when available, can be a fatal mistake. To the everyday reader, an article that states, “CEO of XXXX Company was not available for comment” may translate as “CEO of XXXX Company is… Read more »
College helps us gain important skills that we will need to succeed in our PR careers, but we learn the most when we actually apply those skills.
rue to the ever-evolving world of social media, there’s a new online tool that’s been popping up frequently in my Twitter stream. It’s called paper.li, and it organizes links shared on Twitter into a newspaper-style format.
Identity’s Tom Nixon discusses the most important questions firms and clients need to answer before taking action.
This post originally appeared on the Crain’s Detroit Business Second-Stage blog space. Dave Haviland’s excellent article, “Scaling Up Fast,” especially in context of the upcoming Crain’s Workshop, has me thiinking a lot about tipping points lately. I think of the “tipping point” as that point in time in which a business ceases being an entrepreneurship… Read more »