When it comes to marketing for brands, it can be challenging and even uncomfortable to think creatively. However, if done so in a strategic and thoughtful way, implementing those ideas that are out of your comfort zone can often pay off in a big way.
To ensure your new marketing approach is a good fit, you should consider three things:
As many community managers know, you often have the same message to spread across different platforms, a skill in itself. Messages should be tailored to their respective audiences and platform constraints. This often includes transforming messages from an “unlimited” amount of space (Facebook) into a micro-message limited to 140 characters (Twitter).
Social media is a fantastic way to feature your organization’s spirit and work culture, no matter what its size. Organizations with multiple locations across cities, states and countries often have a plethora of events happening all year long, and many of them probably want to share photos of what they’re up to.
Email marketing is undoubtedly one of the most effective ways of getting your company’s message in front of a wide range of people. One major advantage to this method is that e-blasts tend to live longer than social media content, often because e-blasts are more thorough, frequently revisited and forwarded. You’re also able to cover a lot more info and utilize a more dynamic, customized presentation.
These advantages come with a bit of a catch. Email marketing can be finicky. Since email programs don’t update technology as often or as extensively as Web browsers, developing an e-blast that works can prove to be a little tougher than what you may have learned in an HTML crash course. There are a few rules of thumb on both the development and design side of e-blast creation that are important to incorporate when developing any type of e-marketing program.
A strategic marketing and public relations plan can make a significant impact on your commercial real estate firm. By engaging in a strategy focused on brand awareness and reputation, any real estate organization and its leadership team can become a trusted and relevant media source. A well-defined and successfully executed strategy can also bring additional business opportunities, including new leads.
As a public relations professional, now a partner after having started as an account assistant at Identity nine years ago, I’ve learned invaluable lessons, heard great public relations advice and lived the ups and downs of building a career in this challenging field. I started thinking more about this topic after a great event we… Read more »