Posts By: Andrea Trapani

Should Brands Bank on Big Events Like September 11th?

Posted by & filed under Advertising, crisis management, Media Relations.

September 11th: Messages this year surrounding the anniversary of the 9/11 attacks flooded communications online, in print and on air, as to be expected. But with my observation of topics trending this weekend, I saw something more prevalent than ever before — an increasingly heated debate over the use of major events, such as the Twin Towers tragedy, to promote brands.

As public relations professionals, we are responsible for managing what our clients are saying about their brands and who is hearing what they say. Strategies for building buzz span across the PR pro spectrum, but how far can companies push the piggybacking off of a current event or hot topic?

How to Develop a Successful TV Package in Today’s 24-Hour News Cycle

Posted by & filed under Media Relations.

Cable news has made viewers more accustomed to flashy sets complete with digital touch screens showcasing detailed geographic locations mixed with plenty of multimedia. In more ways than one, 24-hour accessibility of cable news changed the look of the television landscape for the better by incorporating new ways to keep viewers engaged while showing various demographics that news broadcasts can be cool — think Will.i.am interviewing with CNN via virtual hologram minutes before the 2008 election results were announced.

Don’t Take a Summer Vacation From Your Work

Posted by & filed under Marketing, Media Relations, social networking.

When the weather finally breaks and the sunshine is more appealing than your cubicle walls, it can be easy to fall prey to summer slacking. Clients or bosses may be taking vacations, easing the pressure on your workload, but it’s important to take advantage of any summer down time. Take a short vacation this summer if you can afford to, but don’t take a vacation from being productive and proactive.

How to Avoid a Crisis Cop-Out

Posted by & filed under crisis management, Media Relations, Social Media.

Since New York Rep. Anthony Weiner sent scandal to the Twittersphere last weekend, social and traditional media alike are struck with another famous frenzy. As PR pros, our first thoughts and fascinations with the story likely center around our common crisis thought: “Imagine handling his PR now…”

After one photo in one tweet revealed a virtual e-ffair across social media platforms, Weiner denied his direct message vs. public tweet mistake and claimed his online social networking accounts had been hacked. After story skeptics exposed more, he had no other choice but to come clean and attempt to choose his next move.

Seven Tips for Unemployed Recent PR Grads

Posted by & filed under Media Relations.

Around this time last year, I less than diligently studying for final exams, taking naps on the campus quad in the sun and trying to find a job. For those of you graduating without a concrete notion of what’s to come, here are a few items to consider from someone who was unemployed for nearly two months before a great opportunity came calling.