Having great customer service best practices in place is crucial to the success of your business and can set you apart from your competitors.
Posts By: Andrea Trapani
Just like basketball players prepare for tournaments, business leaders should focus on preparing media relations plans for the madness of media attention.
There were a variety of responses to the controversial Nationwide Super Bowl ad, from outrage to support, all documented on social media.
Identity was recently named a 2014 Marcom Awards Gold Winner for the following categories: social media campaign, publicity campaign and special event.
This is a guest post from Jordan Yob, an intern at Identity.
Legislative changes, industry trends and crisis situations can make or break a company’s image. With the world constantly changing, it is vital to deploy communication strategies that allow your company to prepare for the unknown. Many reputable companies have faced the brink of disaster due to an unforeseen crisis, and although the unknown can seem daunting, there is a simple solution — preparation. Preparing for unexpected changes in advance can make a stressful situation less taxing on a company’s reputation.
Every year, the Internet becomes more and more streamlined. Never before has it been so important to maintain a fresh, up-to-date online image to ensure maximum accessibility and appeal. It’s extremely important to be sure you’re paying attention to new Web design trends and developments to determine if they’re applicable, and more importantly, beneficial to your brand.