This is a guest post from Jordan Yob, an intern at Identity.
Legislative changes, industry trends and crisis situations can make or break a company’s image. With the world constantly changing, it is vital to deploy communication strategies that allow your company to prepare for the unknown. Many reputable companies have faced the brink of disaster due to an unforeseen crisis, and although the unknown can seem daunting, there is a simple solution — preparation. Preparing for unexpected changes in advance can make a stressful situation less taxing on a company’s reputation.
Every year, the Internet becomes more and more streamlined. Never before has it been so important to maintain a fresh, up-to-date online image to ensure maximum accessibility and appeal. It’s extremely important to be sure you’re paying attention to new Web design trends and developments to determine if they’re applicable, and more importantly, beneficial to your brand.
Many industries like law, finance and automotive dealers have companies that provide industry-specific website solutions to small businesses that need an online presence, but do not have the financial resources, human capital or technical knowledge to create a custom website upon a new business venture.
Bloggers are a powerful group of people. Their readers can be fiercely loyal, genuinely care for the writer’s opinion and experiences and usually keep coming back for more.
Adding a blogger outreach component to your social media or marketing plan is similar to a media relations, but you’re pitching “regular” people, people who found a knack for writing about their passion and building a community around it. Finding the right bloggers interested in your service or product can result in a review, giveaway, general awareness about your offerings and who knows – hopefully even new customers! Original blog posts are great content to link to and add another layer of credibility when offering honest feedback.
Last week, the Social Media Club Detroit (SMCD) crew gathered atop Detroit at Coach Insignia for a high-level look at the evolution of automotive social media through the eyes of the Big 3 – General Motors, Ford Motor Company and Chrysler.
After catching up with old friends and making new ones, the powerhouse panel took their seats to be guided by Identity’s very own Nikki Little as the panel moderator. Stimulating conversation and intriguing insight for the evening was provided by:
When it comes to marketing for brands, it can be challenging and even uncomfortable to think creatively. However, if done so in a strategic and thoughtful way, implementing those ideas that are out of your comfort zone can often pay off in a big way.
To ensure your new marketing approach is a good fit, you should consider three things: