How to Get Serious With Business Blogging

Posted filed under Social Media.

Blogging – we know it’s valuable and we know it’s worth our time, yet so many of us take one of two paths: (1) We start a blog, then let it go dark. (2) We avoid starting one because we’re intimidated and don’t want to add another item to the to-do list.

I understand your concerns. I promise. I hear them all the time from clients. I’ve been blogging on my personal site since 2007, and I know it’s tough to commit time to posting and to find ideas for content. Through my own personal blogging and having helped clients with business blogging efforts for about four years now, I’ve learned what it takes to kickstart your blogging efforts and see some results.

That’s why I was excited when I was asked to lead a breakout session on blogging at the recent YWCA Great Lakes Bay Region’s annual Women’s Empowerment Symposium. I put together some advice on what it takes to getting serious about business blogging. I chose to focus on WordPress because I think it’s the best content management system for content marketing.

Here’s my full presentation:

[slideshare id=15086257&doc=11-7-12ywcabloggingpresentation-121108102040-phpapp02]

View on SlideShare.

Do you have other business blogging advice? If so, share in the comments.

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Nikki Little serves as an account director on Identity’s social media team and is responsible for managing the internal operations and growth of the team. She also manages several of Identity’s clients, focusing on integrating social media strategy with traditional communications efforts to help companies build brand awareness, create new customer relationships and grow their business. Additionally, Nikki manages the content on Identity’s blog, ID Tags.

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