Video of the Week: Hockey Team Spoofs Mariah Carey

Posted filed under Video of the Week.

We’re definitely feeling the holiday spirit here at the Identity home front, and we wanted to pass that along with our last Video of the Week feature in 2010.

Mariah Carey’s “All I Want For Christmas” is one of the most popular Christmas tunes (and my all-time favorite!). I came across a video of the Belfast Giants hockey team performing the song, and it’s a riot (hat tip to Ragan Communications for including the video in one of its e-newsletters this week).

Some of my favorite features of this video are the choreography, attire (especially the elf costume) and the hockey players’ dramatic expressions and hand movements. I would love to see the bloopers and behind-the-scenes moments from the actual filming!

I think this was a really creative way for the hockey team to promote its Christmas games. Cheers to the team for having a sense of humor.

And with that, we’ve wrapped up our Video of the Week posts for the year! We’ll be back the first week in January with more fun and silly videos that give you an excuse to take a break and laugh after a long, busy week.

This wonderful post was written by

Mark Winter is managing partner and co-founder of Identity, where he shares day-to-day responsibilities for the management and growth of the firm. He has more than 20 years of experience in the development and execution of creative, meaningful and measurable marketing and media relations programs. During that time, Mark has helped hundreds of entrepreneurs, small and midsize companies and large corporations establish their brands, tell their stories, generate awareness, soften their sales process and meet their goals.

Jamie Favreau
Jamie Favreau

Glad you enjoyed it. I could watch that video over and over but I am passionate about hockey and well it is very entertaining. I didn't even know who Belfast Giants were until this video.

Nikki Stephan
Nikki Stephan

I hadn't heard of the team either! And yes, the video is very entertaining.


  1. […] This post was mentioned on Twitter by Identity PR, Nikki Stephan. Nikki Stephan said: I love "All I Want for Christmas", but I may love this video of hockey players dancing to it more! […]