Comments on: What Real-Time Google Search Means For PR http://identitypr.com/blog/2009/12/what-real-time-google-search-means-for-pr/ Leave a mark. Thu, 02 Sep 2010 17:15:15 +0000 hourly 1 http://wordpress.org/?v=3.0.1 By: id tags » Search Engine Optimization Test for Dummies http://identitypr.com/blog/2009/12/what-real-time-google-search-means-for-pr/comment-page-1/#comment-1322 id tags » Search Engine Optimization Test for Dummies Wed, 17 Mar 2010 19:13:23 +0000 http://identitypr.com/blog/?p=2003#comment-1322 [...] Step 7: Check the calendar. When was your site last updated? Like volume, Google and the rest prefer to return search results containing content that they can confidently regard as fresh. If your site gets updated once a year, and your competitor’s site gets updated once a month, all things being equal: your competitor’s site will appear higher in search results than yours. In fact, Google is even elevating real-time search results in its returns above those of “stat... [...] [...] Step 7: Check the calendar. When was your site last updated? Like volume, Google and the rest prefer to return search results containing content that they can confidently regard as fresh. If your site gets updated once a year, and your competitor’s site gets updated once a month, all things being equal: your competitor’s site will appear higher in search results than yours. In fact, Google is even elevating real-time search results in its returns above those of “stat… [...]

]]> By: id tags » Social Media and SEO http://identitypr.com/blog/2009/12/what-real-time-google-search-means-for-pr/comment-page-1/#comment-1284 id tags » Social Media and SEO Mon, 15 Feb 2010 13:13:30 +0000 http://identitypr.com/blog/?p=2003#comment-1284 [...] Many have asked what social media has to do with SEO. There are many ways in which social media networks and content communities contribute to your site’s search engine rankings. Adding keyword rich content to your company’s blog, for example, works to capture search query traffic on searches relevant to the content you’re posting. The more content you create, and the better it is coded and tagged, the more likely you are to place highly in the search results for the keywords and phrases you covet. And search engines continue to place greater and greater value in the types of real-time content tha... [...] [...] Many have asked what social media has to do with SEO. There are many ways in which social media networks and content communities contribute to your site’s search engine rankings. Adding keyword rich content to your company’s blog, for example, works to capture search query traffic on searches relevant to the content you’re posting. The more content you create, and the better it is coded and tagged, the more likely you are to place highly in the search results for the keywords and phrases you covet. And search engines continue to place greater and greater value in the types of real-time content tha… [...]

]]> By: Happy New Year! « The Next Generation http://identitypr.com/blog/2009/12/what-real-time-google-search-means-for-pr/comment-page-1/#comment-1256 Happy New Year! « The Next Generation Thu, 07 Jan 2010 17:13:43 +0000 http://identitypr.com/blog/?p=2003#comment-1256 [...] I will commit to understanding how search engines are changing and what this all means to my [...] [...] I will commit to understanding how search engines are changing and what this all means to my [...]

]]> By: New Year's Resolutions for PR | id tags http://identitypr.com/blog/2009/12/what-real-time-google-search-means-for-pr/comment-page-1/#comment-1238 New Year's Resolutions for PR | id tags Mon, 28 Dec 2009 14:08:00 +0000 http://identitypr.com/blog/?p=2003#comment-1238 [...] I will commit to understanding how search engines are changing and what this all means to my [...] [...] I will commit to understanding how search engines are changing and what this all means to my [...]

]]> By: Tom Nixon http://identitypr.com/blog/2009/12/what-real-time-google-search-means-for-pr/comment-page-1/#comment-1203 Tom Nixon Thu, 10 Dec 2009 19:21:49 +0000 http://identitypr.com/blog/?p=2003#comment-1203 It's fun to watch other search outfits try to keep pace with Google, such as Yahoo!'s announcement today that it will incorporate Twitter results into hot-topic search results. http://bit.ly/90YwE1 It’s fun to watch other search outfits try to keep pace with Google, such as Yahoo!’s announcement today that it will incorporate Twitter results into hot-topic search results. http://bit.ly/90YwE1

]]> By: Tweets that mention What Real-Time Google Search Means For PR | id tags -- Topsy.com http://identitypr.com/blog/2009/12/what-real-time-google-search-means-for-pr/comment-page-1/#comment-1200 Tweets that mention What Real-Time Google Search Means For PR | id tags -- Topsy.com Thu, 10 Dec 2009 14:28:23 +0000 http://identitypr.com/blog/?p=2003#comment-1200 [...] This post was mentioned on Twitter by Identity Marketing , Miranda O'Donoghue. Miranda O'Donoghue said: What Real-Time Google Search Means For PR http://j.mp/67TCum (via http://lazyfeed.com) [...] [...] This post was mentioned on Twitter by Identity Marketing , Miranda O'Donoghue. Miranda O'Donoghue said: What Real-Time Google Search Means For PR http://j.mp/67TCum (via http://lazyfeed.com) [...]

]]> By: Jeff Ventura http://identitypr.com/blog/2009/12/what-real-time-google-search-means-for-pr/comment-page-1/#comment-1199 Jeff Ventura Wed, 09 Dec 2009 18:09:56 +0000 http://identitypr.com/blog/?p=2003#comment-1199 Frankly, this changes everything. SEO just became a lot more unpredictable -- and potentially less valuable. As you point out, if you weren't 'in the conversation' (how I hate that term), you have to be now. The amount of information/data that's being generated as a result of social engines is ungodly, and if you want relevance, you need to be creating content via these engines on a consistent basis. (That's why I have to smile and bite my tongue when I hear of companies wanting a blog just to have one; they've no idea of the time and effort it takes to create good content consistently and share it across social nodes.) Huge game changer, and Google gets there first. Other SEs will follow, and the old game will have just gotten obsoleted. Down the road, it's all about engaging communities. Frankly, this changes everything. SEO just became a lot more unpredictable — and potentially less valuable.

As you point out, if you weren’t ‘in the conversation’ (how I hate that term), you have to be now. The amount of information/data that’s being generated as a result of social engines is ungodly, and if you want relevance, you need to be creating content via these engines on a consistent basis. (That’s why I have to smile and bite my tongue when I hear of companies wanting a blog just to have one; they’ve no idea of the time and effort it takes to create good content consistently and share it across social nodes.)

Huge game changer, and Google gets there first. Other SEs will follow, and the old game will have just gotten obsoleted. Down the road, it’s all about engaging communities.

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