Having Fun with the Movie of the Week

Posted filed under Video of the Week.

I have as a daily recurring to-do on my calendar: “Have fun.” It doesn’t always work, of course, but I find it helps to keep me centered, upbeat and constantly reminded of why I am on this green Earth. If it ain’t fun, what’s it all for?

I choose that exposition as a preface to this week’s Movie of the Week because it obviously hit home for me.

Volkswagen conducted an experiment in Stockholm to see if they could change people’s behavior with one solitary incentive: having fun. You’ll see from the video below how they got people en masse to eschew the ease of an escalator in favor of stairs, simply because they made it fun to do so.

For more on having fun, check out thefuntheory.com.

Make it a fun one today!

This wonderful post was written by

Mark Winter is managing partner and co-founder of Identity, where he shares day-to-day responsibilities for the management and growth of the firm. He has more than 20 years of experience in the development and execution of creative, meaningful and measurable marketing and media relations programs. During that time, Mark has helped hundreds of entrepreneurs, small and midsize companies and large corporations establish their brands, tell their stories, generate awareness, soften their sales process and meet their goals.