From the Council of PR Firm’s The Firm Voice, some interesting insights from Sir Martin Sorrell, explaining the reasons why PR is enjoying a renaissance in the last three years:
First, the growth of social media, a natural territory for Public Relations
Second, the unstoppable rise of China, India and other nations
Third, the [...]
This is also an interesting article, published in Harvard Business School’s Working Knowledge, which furthers the point:
3. Maintain marketing spending. This is not the time to cut advertising. It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower [...]
