A very intuitive client sent this to me earlier today. It speaks to the need to continue positioning your company even during a downturn — a sentiment confirmed by pundits across the business community, including the Harvard School of Business. There are peaks and valleys in the economy — and we’re certainly in a deep [...]
Archive for November 18th, 2008
Why market during a downturn?
18Nov08Pepsi to Switch Ad Firms
18Nov08This has to sting a little. After 48 years, Pepsi is switching creative firms for branding and communications.
NEW YORK PepsiCo is shifting lead U.S. creative duties on its flagship cola brand as well as Diet Pepsi from BBDO to TBWA\Chiat\Day, Pepsi said today.
Major media spending on the Pepsi and Diet Pepsi brands exceeded $90 million last [...]
