I’ve been chronicling in this space my foray into Web 2.0 tools such as Twitter, blogs, Facebook, etc. It’s been a learning experience, for sure. Two things I’ve quickly learned: 1.) these are powerfully connective tools, and 2.) handle with care.
Regarding the former, I had a great experience with Twitter this week. A magazine I’m [...]
Archive for November 6th, 2008
Media Relations 2.0
06Nov08Keeping the Message Simple
06Nov08Super Bowl ads are no doubt underway and competition for the best of the bunch will be as fierce as ever. But, as BusinessWeek columnist Jon Fine points out in his column, Coors beer has found great success with a new strategy in this segment — simplicity. The ads point out, again and again and [...]
RE: Now that’s historic
06Nov08Besides the rush in Detroit, newspapers across the nation were selling out yesterday. The New York Times had people waiting in line for papers and printed 50,000 extra copies. The Chicago Tribune restarted its printing presses midday to produce additional copies of the paper for the growing demand. Papers across the nation ran out early [...]
