You know the rules:
This has become a perennial Halloween classic here at Identity. Easily frightened or squeemish, look away.
Archive for October, 2008
Branding the Candidates
31Oct08Remember when I said that Barack Obama had the best brand of all of the candidates at the time? (Of course you don’t, but a girl can dream, can’t she?)
Well, you might say he’s the “BMW” of presidential brands, while John McCain is the Ford. Or, John McCain is 24’s Jack Bauer, while Barack Obama [...]
Extended remarks and opinion on this post to be found here.
Let the food fight begin!
Thanks to Detroiter Online for posting.
Value of Real World Lessons
30Oct08This article about PR Lab, Boston University’s student run PR agency and other programs like it hits on an important element in this profession — real world experience outside of the classroom. Students participating in these programs are learning the “ins and outs” of the PR profession before they secure a job interview, let [...]
This is good news for no one—not the newspapers, not their advertisers, not their staffs…and certainly not PR practitioners:
Average weekday circulation at 507 papers was about 38.2 million copies for the period ended September 30, 2008, according to the U.S. Audit Bureau of Circulations. That was a 4.6 percent drop from the same six-month period [...]
Pepsi Rebrand…Again
28Oct08Pepsi is changing their look…again. It seems like Pepsi updates its logo and branding every 10 years or so….while Coca-Cola stays relatively consistent (unchanged, even). In my analysis, Pepsi is playing the part of second-fiddler quite aptly, always looking like the company trying to catch up to the leader of the pack…and that’s not necessarily [...]
Tweeting the PRSA Conference
27Oct08Identity folks were live-tweeting the PRSA Conference in Detroit this weekend, which got some props from the PR Buzzsaw blog:
Our own Brandon Chesnutt:
Top takeaways from the SM release class - content = king, provide easily digestible new facts, use hyperlinks, embed videos/images. AND By posting SM releases on social bookmarking sites (technorati, digg, delicious), you [...]
