Archive for October, 2008

Tweet You know the rules: This has become a perennial Halloween classic here at Identity. Easily frightened or squeemish, look away.

Tweet Remember when I said that Barack Obama had the best brand of all of the candidates at the time? (Of course you don’t, but a girl can dream, can’t she?) Well, you might say he’s the “BMW” of presidential brands, while John McCain is the Ford. Or, John McCain is 24′s Jack Bauer, while [...]

Tweet Extended remarks and opinion on this post to be found here. Let the food fight begin! Thanks to Detroiter Online for posting.

Tweet This article about PR Lab, Boston University’s student run PR agency and other programs like it hits on an important element in this profession — real world experience outside of the classroom. Students participating in these programs are learning the “ins and outs” of the PR profession before they secure a job interview, let [...]

Tweet This is good news for no one—not the newspapers, not their advertisers, not their staffs…and certainly not PR practitioners: Average weekday circulation at 507 papers was about 38.2 million copies for the period ended September 30, 2008, according to the U.S. Audit Bureau of Circulations. That was a 4.6 percent drop from the same [...]

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