From a purely marketing perspective, I was a big fan of the Straight Talk Express. Just loved the name. It was immediately identifiable, not too serious and managed to embody the John McCain package. To his credit — and sometimes detriment — McCain was very open with reporters and was well known for the casual, [...]
Archive for August, 2008
Throw away your PR 101 handbook
28Aug08Major League PR Play
28Aug08Like most things, Major League Baseball’s decision to install instant replay now (in the middle of the season) got me thinking about PR. For one, erroneous homerun and fair/foul calls this year were creating a PR problem for MLB. So they addressed it. Quickly.
But, secondly, I think PR practitioners and their clients can learn something [...]
(Your Name Here) for President
27Aug08Yesterday, a friend e-mailed me a link to a website and said I had to watch it. Someone had sent it to him. I watched it and immediately sent it to five of my friends, telling them the same thing. My guess is that they told two friends and they told two friends…etc. You know [...]
It was 3:00 in the afternoon last Wednesday when my 8 year-old daughter called me at the office and asked me if I was close to my computer. There was no hello. There was no how is your day going? Not even a “what time will you be home?” Just a “you have to see [...]
Re: Thoughts on Advertising
22Aug08I think Apple has it just about right. They do this sort of thing extremely well…in print, online, on T.V., and in their packaging. Through minimal use of words (but maximum use of imagery), Apple is able to convey a message clearly and succinctly. Notice how big the Apple logo is…if you notice it at [...]
Some Thoughts on Advertising
22Aug08At Identity, we believe that, when it comes to advertising and graphic design, less is usually more. Keep the message singular and clear. Don’t clutter your art with conflicting and confusing messages. Your logo doesn’t necessarily need to cover the entire top of the page. It’s okay to maximize your message through the employment of [...]
Give Me Something to Believe In
20Aug08More and more, it seems, professional sports teams are making an effort to brand themselves. We’ve seen a lot of this in Detroit, especially, and I suspect it’s true nationwide. The Detroit Red Wings and Detroit Pistons have been particularly successful in that regard, while other teams…not so much.
The latest effort is that of our [...]
