Tweet From a purely marketing perspective, I was a big fan of the Straight Talk Express. Just loved the name. It was immediately identifiable, not too serious and managed to embody the John McCain package. To his credit — and sometimes detriment — McCain was very open with reporters and was well known for the [...]
Tweet Like most things, Major League Baseball’s decision to install instant replay now (in the middle of the season) got me thinking about PR. For one, erroneous homerun and fair/foul calls this year were creating a PR problem for MLB. So they addressed it. Quickly. But, secondly, I think PR practitioners and their clients can [...]
Tweet Yesterday, a friend e-mailed me a link to a website and said I had to watch it. Someone had sent it to him. I watched it and immediately sent it to five of my friends, telling them the same thing. My guess is that they told two friends and they told two friends…etc. You [...]
Tweet It was 3:00 in the afternoon last Wednesday when my 8 year-old daughter called me at the office and asked me if I was close to my computer. There was no hello. There was no how is your day going? Not even a “what time will you be home?” Just a “you have to [...]
Tweet I think Apple has it just about right. They do this sort of thing extremely well…in print, online, on T.V., and in their packaging. Through minimal use of words (but maximum use of imagery), Apple is able to convey a message clearly and succinctly. Notice how big the Apple logo is…if you notice it [...]
