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Archive for July, 2008

the court of public opinion

31Jul08

For those of you who, like me, have been following the missing Caylee case, you can’t help but notice that the lawyer for the mother involved keeps stating that her story is being “tried by the media and in the court of public opinion.”
But really, in a world where we now have breaking news [...]

How many voices does it take?

30Jul08

For the past six months, not a day has passed where news about Detroit mayor Kwame Kilpatrick has not dominated the local headlines.  And, I think you would be hard pressed to find anyone, anywhere who is not familiar with the ongoing saga revolving around him and his problems.  As a public relations professional, I [...]

Christian the Lion Goes Big Time

30Jul08

Who says viral marketing won’t work for you? Our friend Christian the Lion made it onto The Today Show, all because of a cute viral video that made its way around the Web. There’s a lesson to be learned here. Well, more than just “a pet’s love is forever.” Viral marketing works, and just may [...]

The Presidential Media Tour

30Jul08

Whatever you think of it politically, the recent Barack Obama tour of Iraq and Europe was media relations at its finest. Compare this with the tours that John McCain has made to Iraq and Afghanistan, which flew under the media radar to a large extent, and you see a stark difference with respect to each [...]

Watch out Hollywood!

28Jul08

The effects of the recent boom in the Michigan film industry are tangible. Local business owners, like Royal Oak barber Ted Widgren, are even being “discovered” by such notable Hollywood personalities as Clint Eastwood, who asked Mr. Widgren to act as an extra in his film Gran Torino, which is being filmed in suburbs around [...]

Lets make room for the Good News

24Jul08

Lay offs.  Plant closings. Foreclosures.  Falling property values.  Poor earnings.   Story after story…day after day.
There is a saying that has been around the news business for as long as I can remember:  If it bleeds, it leads.  For anyone who reads the paper or watches the news, you know that there is a lot of [...]

look before you leap

22Jul08

Let’s face it — social media isn’t a fad. The numbers don’t lie, more and more people are having online conversations everyday and sharing content, and many businesses are enjoying the benefits. Social media has opened doors and created new opportunities to connect with customers, collaborate with employees and grow overall [...]


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