It never gets old

Posted filed under Media Relations.

The points mentioned in this article are always worth repeating. We can’t stress enough the importance of understanding what reporters need and how to best serve as a trusted resource. Although the media landscape is changing daily with emerging media and new trends, how to best communicate and provide information to reporters is timeless and will never go out of style.

This wonderful post was written by

Andrea Bogos Trapani is a partner at Identity, responsible for the growth and management of the firm’s media relations and marketing practice area. Andrea specializes in public relations, media relations and marketing strategies.