Don’t look now but a steady industry has been moving into Detroit and getting louder by the day. It’s the entertainment industry and it’s in…Michigan??
Is that really true?
So true that a member of the Identity team was approached by a location scout to possibly film a movie at her Rochester home.
Michigan now offers the best [...]
Archive for May, 2008
Hollywood in Detroit
29May08Toby Bloomberg of the Diva Marketing Blog recently asked B.L. Ochman (whatsnextblog.com), Duncan Wandle (Disney) and Michael Pranikoff (PR Newswire): “What does social media mean to you?”
This week’s answers are pretty on target.
To me, social media is inspiring, thought-provoking and engaging. It’s leaps and bounds ahead of when I first got hooked on the Internet. [...]
We hear a lot in our business about “crisis communications” and “crisis management.” This begs the question: When is something a crisis, and when is it merely a problem?
For example, if I told you that there was a phenomenon affecting less than two percent of homeowners, would you consider that a crisis, or a problem? [...]
To Blog or Not to Blog?
28May08That is the question.
And here are some answers.
(Thank you Detroit Free Press for noticing our blog.)
The Social Media Groundswell
23May08Paul Dunay’s Buzz Marketing for Technology blog recently posted a podcast featuring Charlene Li, author of “Groundswell: Winning in a World Transformed by Social Technologies.”
Li has some great insight on why every business should implement a social media strategy. Simply stated: think like consumers. Social media tools and interactive avenues are what CONSUMERS are [...]
This was my first time attending the annual RECON convention of the International Council of Shopping Centers in Las Vegas. Since I have no previous experience to compare it with, I can’t comment on how it fared against prior shows. Pre-registration was down a bit, according to ICSC, from 47,000 to 43,000, and many reported [...]
Don’t kill the messenger
20May08In his first interview with Oprah since the laughable couch jumping incident two years ago, Tom Cruise chatted candidly about the beating his public persona has taken in the past few years. I nervously watched, just waiting for him to crack. He didn’t. In possibly one of the best moves he’s made for his career [...]
