Tweet Don’t look now but a steady industry has been moving into Detroit and getting louder by the day. It’s the entertainment industry and it’s in…Michigan?? Is that really true? So true that a member of the Identity team was approached by a location scout to possibly film a movie at her Rochester home. Michigan [...]
Archive for May, 2008
Tweet Toby Bloomberg of the Diva Marketing Blog recently asked B.L. Ochman (whatsnextblog.com), Duncan Wandle (Disney) and Michael Pranikoff (PR Newswire): “What does social media mean to you?” This week’s answers are pretty on target. To me, social media is inspiring, thought-provoking and engaging. It’s leaps and bounds ahead of when I first got hooked [...]
Posted on May 28th, 2008 in Public Relations
Tweet We hear a lot in our business about “crisis communications” and “crisis management.” This begs the question: When is something a crisis, and when is it merely a problem? For example, if I told you that there was a phenomenon affecting less than two percent of homeowners, would you consider that a crisis, or [...]
Tweet That is the question. And here are some answers. (Thank you Detroit Free Press for noticing our blog.)
Tweet Paul Dunay’s Buzz Marketing for Technology blog recently posted a podcast featuring Charlene Li, author of “Groundswell: Winning in a World Transformed by Social Technologies.” Li has some great insight on why every business should implement a social media strategy. Simply stated: think like consumers. Social media tools and interactive avenues are what CONSUMERS [...]
