I guess the moral of the story is, pitch the right story to the right person at the right time. Mass e-mails should be reserved for your friends who abhor chain mail and constantly tell you to cut it out. Even press releases have a limited time and place….announcing transactions or significant personnel makes sense, [...]
Archive for April, 2008
Email PR - Don’t be an idiot
30Apr08If you’re Public Relations professional, know what you’re doing, who you’re targeting, and be aware of the possibilites of what can happen if you don’t.
Ernie’s 90…and he’s blogging
30Apr08I caught a Blue Cross Blue Shield of Michigan commercial yesterday with former Detroit Tiger’s broadcaster Ernie Harwell. I noticed the web address “walkytalk.com” at the bottom of the screen. It sparked my attention, so I’ve just checked it out. Interestlingly enough, Blue Cross has launched a blog — with 90-year-old Ernie Harwell blogging! (About [...]
RE: Media and Miley
30Apr08Coming from a background in marketing and PR, it becomes very difficult to look at any person’s explanations/excuses in the media without a critical eye. Adding that in with a background in celebrity PR makes it even harder to stomach some of these excuses. “Yeah, right,” comes to mind.
All too often, people in the public [...]
Oh, social media. Everyday it is something new. A new site, a new blog, a new way of communicating. The popularity of sites like Myspace and Facebook have made it easy for anybody to have their own forum to share whatever they want with the world.
Here lies the question…what exactly [...]
When Spider-man 3 was released in May of last year, the film smashed box office records and earned over $150 million in its first weekend, going on to gross nearly $337 million domestically.
Today, retailers across the country opened their doors at midnight to sell copies of what is anticipated to be one of the highest-selling [...]
Wii Fit turning to PR
29Apr08Today, I read a WSJ article regarding the launch of Wii Fit and how Nintendo is turning to a PR campaign (more so than advertising or marketing) to promote the product.
In the article, Cammie Dunaway, Nintendo of America’s executive vice president of sales and marketing, says, “consumers are increasingly turning to friends, family and [...]
