Too often as a marketing professional, we try to analyze the “metric” behind how or why something works without even taking into account how a practice touches our life on a daily basis. What is the value of a blog that allows real people to comment and express their opinions? As a parent, this story [...]
Archive for March, 2008
As newspapers make cuts in staff, skim down print coverage, and online news outlets become more mainstream, it seems everyone is a journalist these days. People now surf blogs and social networking sites to get their “news” and overnight some regular Joe in anywhere, U.S.A., is an authority. We are at a crossroads in the [...]
Yahoo news posted a great article on Friday, a true “sign of the times.” We are simply becoming a point-and-click world when it comes to our news. “Nearly 70 percent of Americans believe traditional journalism is out of touch, and nearly half are turning to the Internet to get their news, according to a new [...]






