Tweet Colleen, I would submit that it is forward-thinking companies that are the ones working harder than ever to solidify their market positions now, and those that are poised for survival in a potential downturn. Never is it more important to create your distinction and elevate your awareness than during a period in which companies [...]
Tweet Can I throw out that cliche again? Good, because it bears repeating. If there is one thing that kills a media relations strategy quicker and more consistently than any other, it’s slow response time. A sometimes disillusioning truism in our industry is that it’s not necessarily the best source that gets quoted, it’s often [...]
Tweet As the primaries unfold, media outlets – both old and new – are committing full-on coverage to the questions: Obama or Clinton? McCain or, um, McCain? But you haven’t seen anything yet. As the November election gets closer, the attention will become more focused and the parties’ war chests will start to buy up [...]
Tweet 2008 is gearing up to be, clearly, one of the most difficult real estate markets in the last 20 years. But is it a time to take advantage of a market downturn and the opportunities available – or is it time to sit out this dance?
Tweet The debacle that is the City of Detroit’s failing public relations strategy emphasizes the need for all businesses, public or private, to understand the value behind media training. Individuals need guidance on how to work with the media, and the public, to express their thoughts in an intelligent manner. Everyone working with the media [...]
