This word has crossed my path all week. Whether it’s been during a casual phone conversation, reading a magazine, or repeatedly when I “click” the info button on my television controller, the word “infotainment” is haunting me.This odd presence of Infotainment caused me to think about how this synonym for “soft journalism” is currently [...]
Archive for March, 2008
The Golden Rule
27Mar08We in Detroit have heard a ton this week on rules to live by that we learn as a child. Too often some of us forget these rules.
The Golden Rule = Treat Others How You Want Be Treated.
Simple, right?
In business, this fundamental relationship rule creates, and destroys, more potential opportunities than people [...]
re: the dark knight knows
27Mar08What I find so fascinating about that marketing campaign is that it is at once both a viral marketing campaign and a “buzz” marketing campaign. Never, in all of their tactics, do they overtly plug the new Batman movie, but rather create the buzz that something is coming, compelling onlookers to want to know more. [...]
Where Did That Come From?
26Mar08As much as we feel as seasoned PR practitioners that we can control the uncontrollable, all it takes is one story to put us in our place. Today I woke up to a story that ran on one of our clients in a national daily that was accurate…yet twisted beyond recognition from the interview we [...]
If there is one thing I am known for in the Identity office, its my love of movies. While some consider my encyclopedia-like knowledge of cinema impressive, others think its down-right unhealthy. With this in mind, you can’t even imagine how excited I am to blog about two of my favorite topics, [...]
what is viral marketing?
26Mar08If you’ve heard the expression “viral marketing,” but don’t really fully understand what it is, this video will help.
No, really it will. Prediction: You will soon see on or in the national news a story about “Rick Rolling.”
Think about the countless videos and links you get forwarded on a daily basis. Before you know it, [...]
media relations can’t wait
25Mar08“It’s a strange world you live in.” This quote came to me from a client recently, commenting on the hurry-up-and-wait (or is it wait-and-hurry-up?) nature of our business as it relates to dealing with the media. It struck me as interesting, as this was coming from a man who is the president of a firm [...]
