Archive for 2017

  • The QLINE – Detroit’s first streetcar in decades – has been one of the most talked about infrastructure projects in Michigan this year. But the transit system has ostensibly been a polarizing topic.

    To get a better idea of what the public actually thinks about the QLINE, we leveraged Identity’s social listening and analytics platform – NetBase – to gauge the mood of digital conversations taking place on social media and media sites. We also used NetBase to identify some of the most shared public content and stories.

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  • In the fast paced world of communications, not only is it important to stay up to date on technology and trends, it is also important to refine and improve upon the skills that we’re using on a daily basis.

    Professional development has been a cornerstone of our agency since its inception. While we find external events to be thought provoking and inspirational, the depth of content can vary depending on the event and speakers. To ensure we have the opportunity to dig further and get to the heart of what's directly impacting our agency and our people, we instituted a comprehensive in-house professional development training program for our mid-level management team and have brought in outside experts and internal pros to cover a variety of different topics.

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