Archive for 2014

  • expired stamp

    Everything has an expiration date.

    Nothing lasts forever; this includes your creative business materials, specifically the ads you're running in magazines, journals, newspapers and online. How long should you keep running a single ad or campaign? At what point do people stop noticing it?

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  • Family watching TV

    Most of us grew up watching public television – Sesame Street and Mr. Rogers, anyone? – and many still enjoy it today. Although public television is usually known for its children’s and educational programming, it offers a wide variety of interesting content for viewers of all ages.

    I had the opportunity to hear the CEO of Detroit Public Television, Rich Homberg, speak about how he sees the future of television changing (and not changing!). He made several points about how important content is and what you should consider when developing content. Although Rich works in television, his proven theories about creating successful, engaging content are applicable across all types of media and all industries.

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